{"page":"/resell/bt-business-services/","canonical":"https://netify.co.uk/resell/bt-business-services/","title":"How to Resell BT Business Services with Netify | BT Authorised Partner since 2012","description":"Resell seven core BT Business products under one Authorised Reseller agreement. BT Authorised Partner since 2012. No joining fees, zero minimum sales targets.","operator":{"name":"Netify","status":"BT Authorised Partner","partnerSinceYear":2012,"verificationUrl":"https://business.bt.com/bt-authorised-partners/","award":"BT Cloud Voice Partner of the Year 2025-26"},"hero":{"eyebrow":"BT AUTHORISED PARTNER, RESELLER PROGRAMME","h1":"How to Resell BT Business Services with Netify","subline":"Seven core BT Business products under one Authorised Reseller agreement. No joining fees, zero minimum sales targets.","body":"Netify is a BT Authorised Partner since 2012 and recruits Authorised Resellers of BT through a single agreement covering Full Fibre, SoGEA, BTnet leased lines, Cloud Voice, BT SD-WAN, BT SASE and BT Cloud Security. BT owns the customer contract, billing and ongoing support. You introduce the opportunity, earn upfront commission on install and ongoing commission on revenue. The main barrier to entry is BT compliance and brand onboarding, with ORCA Code issue typically in 2 to 4 weeks.","ctaPrimary":{"label":"Apply now","href":"/contact/"},"ctaSecondary":{"label":"See products","href":"#products"}},"trustCards":[{"heading":"BT Authorised Partner since 2012","caption":"Featured on BT Business Authorised Partners page"},{"heading":"Zero minimum sales targets","caption":"No joining fees on the Netify route"},{"heading":"Seven core BT Business products","caption":"Full Fibre, SoGEA, BTnet, Cloud Voice, SD-WAN, SASE, BADR"},{"heading":"BT Cloud Voice Partner of the Year","caption":"2025-26"}],"answerBlocks":[{"id":"who-netify-is","question":"Who is Netify and what is the BT Business reseller programme?","directAnswer":"Netify Group Limited is a UK-registered company (Company No. 07087612), headquartered in Norfolk, England, and a BT Authorised Partner since 2012. Netify recruits Authorised Resellers of BT through Netify Reseller Programme of BT products and services and is featured as a reference partner on the BT Business website.","elaboration":"Joining Netify Reseller Programme of BT products and services is the most straightforward route for prospective resellers to get started. By completing BT compliance and brand onboarding and receiving an ORCA Code, the unique Authorised Reseller ID issued by BT, resellers can start reselling BT Business products to UK customers. BT owns the service contract and is responsible for billing and support, allowing the reseller to focus on earning upfront and ongoing commissions.\n\nThe programme provides access to reselling seven core BT Business products. There are no joining fees and no minimum sales targets. The main barrier to entry is BT compliance audit, which checks registered company status, physical workspace and adherence to both BT brand and Ofcom rules."},{"id":"three-routes-to-reselling-bt-business","question":"What are the three routes to reselling BT Business?","directAnswer":"Most prospective resellers are not aware that BT operates three distinct channels: Authorised Reseller of BT via a BT Authorised Partner such as Netify, Direct BT Partner, and BT Wholesale. Netify Reseller Programme operates under Route 1, the lowest-barrier route, where Netify holds the BT Authorised Partner contract and recruits Authorised Resellers underneath.","elaboration":"Route 1, Authorised Reseller of BT via Netify, is the most typical route for reselling. BT owns the customer contract, billing and support. The reseller introduces opportunities, earns upfront commission on install and ongoing commission on revenue, and operates with no minimum sales target.\n\nRoute 2, Direct BT Partner, gives the partner a direct contractual relationship with BT BPS division. Direct Partners commit to quarterly sales targets, partner-tier obligations and ongoing performance reviews. Suited to established channel businesses with substantial existing BT pipelines.\n\nRoute 3, BT Wholesale, is a wholesale buying and white-label reselling model. The wholesale partner takes ownership of billing, customer support, complaints handling and Ofcom compliance for the end customer. Best suited to communications providers operating their own back-office and support infrastructure."},{"id":"eligibility-requirements","question":"What are the eligibility requirements?","directAnswer":"A prospective reseller must satisfy every eligibility requirement before BT will issue an ORCA Code through Netify. The headline gates are UK Limited Company status, an active website on a custom domain with a business email on that domain, a physical workspace fit for business calls, documented compliance processes, full director details, capability to handle BT brand assets correctly, and a defined route to market.","elaboration":"Sole traders and unincorporated partnerships are not eligible. Personal email addresses on Gmail, Outlook.com or Yahoo are not accepted. The physical working environment must be photographable and auditable, fit for business calls and demonstrate compliance with calling-facility rules (home offices are accepted where they meet audit criteria).\n\nDocumented anti-corruption, data protection and complaints-handling procedures are required, alongside awareness of Ofcom General Conditions, particularly C1.6 and C5.16. Full details of all listed directors must be supplied so BT can carry out background checks at the nomination stage. BT marketing assets must be sourced only from The Club, BT official asset portal. Sourcing logos from Google search results is grounds for application rejection. A defined sales motion (direct sales, telemarketing, MSP services, energy broking, point-of-sale referral, IT consulting) must be in place."},{"id":"six-stage-onboarding-path","question":"What is the 6-stage path to becoming an Authorised Reseller of BT?","directAnswer":"Six stages, three phases. Phase 1 is application to Netify. Phase 2 is BT onboarding (nomination, compliance training, product and systems training). Phase 3 is live and earning (ORCA Code issued, selling BT products, earning commission). Standard end-to-end timeline is 2 to 4 weeks.","elaboration":"Stage 1, eligibility check. The applicant confirms it meets the eligibility criteria. Stage 2, Netify registration. The applicant submits the reseller application form. Netify reviews company details, listed directors, route to market and target customer base. Stage 3, BT nomination. The applicant completes the BT Nomination Form, which includes formal company details, the registered company number, registered address and photographs of the working environment.\n\nStage 4, compliance and branding onboarding. Mandatory training covering BT regulatory and anti-corruption policies, Ofcom General Conditions C1.6 and C5.16 on Contract Summaries for SME and Not-for-Profit customers, and BT brand rules. Stage 5, product and systems training. Netify own onboarding covering the BT product portfolio, quoting through the BT Sales Toolkit, the ICON ordering portal, opportunity submission and post-sale handover. Stage 6, activation. BT issues the unique ORCA Code. The reseller registers for the ICON portal (active within approximately 24 hours of code issue), Academy Point for product knowledge and The Club for verified marketing assets. The reseller can now transact.\n\nDelays beyond 4 weeks are almost always caused by incomplete director information, slow scheduling of the calling-facility audit, or sourcing unapproved BT brand assets."},{"id":"how-resellers-earn","question":"How do resellers earn?","directAnswer":"Netify Reseller Programme allows resellers to earn through both upfront commission on install and ongoing commission on revenue, across new business, upgrades and re-signs. Specific rates vary by product family and contract term and are confirmed individually at application stage.","elaboration":"New business pays Initial Commission on qualifying order value plus Ongoing Payment Commission, after the order is accepted, installed and first billed. Upgrades pay Initial Commission on incremental value plus adjusted Ongoing Payment, once the upgraded service is live and first billed. Re-signs pay Initial Commission on qualifying re-signs plus continued Ongoing Payment, after the re-sign is accepted and the renewed term is active.\n\nHeadline rates published on the per-product reseller pages: Solus broadband 21% paid on install across sales order value on 36 and 60 month contracts (the Essential SOGEA 76 product pays 11%). BTnet leased lines pay 35% on the first year sales order value of new 3 or 5 year contracts. Hosted VoIP, SD-WAN and SASE all pay 21% on install across sales order value on 36 and 60 month contracts. Endpoint Threat Protect (formerly BADR, powered by CrowdStrike) attaches at £4.99 per device per month with commission paid per the Netify reseller agreement."},{"id":"compliance-what-bt-checks","question":"What does BT actually check on compliance?","directAnswer":"Three compliance areas: the physical workspace audit, brand asset sourcing, and Ofcom Contract Summaries (General Conditions C1.6 and C5.16).","elaboration":"Workspace audit: prospective resellers must provide photographic evidence of the working environment, with the space demonstrating that customer calls can be made and recorded in line with BT calling-facility standards.\n\nBrand asset sourcing: all BT branding must come from The Club portal. Using BT logos pulled from Google image search, BT public website or any third-party source often results in immediate rejection or removal of Authorised Reseller status. The 50 per cent logo-size rule when co-branding is non-negotiable.\n\nOfcom Contract Summaries: before any sale to an SME or Not-for-Profit customer, the reseller must generate a Contract Summary, present it to the customer and obtain their agreement on it. This is a regulatory requirement."},{"id":"why-applications-rejected-or-delayed","question":"Why are applications rejected or delayed?","directAnswer":"In observed order: failed workspace audit, brand asset breaches, incomplete director information, slow scheduling of the calling-facility audit, sole trader applications, personal email addresses, and absence of an active website.","elaboration":"Failed workspace audit means no usable photographs, or photos showing an environment unfit for business calls. Brand asset breaches mean use of unapproved logos or imagery in marketing collateral. Incomplete director information means missing or out-of-date guarantees and identity checks. Slow scheduling of the calling-facility audit means the applicant takes weeks to find a slot. Sole trader applications are ineligible by default. Personal email addresses (Gmail, Outlook.com, Yahoo) are not accepted at the application stage. No active website means no live custom-domain web presence to verify."}],"faqs":[{"question":"Can a sole trader resell BT Business services?","answer":"No. Sole traders are not eligible. Prospective resellers must be a UK-registered Limited Company with an active website and a business email address on a custom domain."},{"question":"Does the reseller handle customer billing or support?","answer":"No. As an Authorised Reseller with Netify, BT owns the customer contract, bills the customer and provides all customer support. You focus on sales, account management and renewals."},{"question":"How long does onboarding take?","answer":"Standard onboarding to the Netify reseller programme typically takes 2 to 4 weeks from application to the point of ORCA Code issue."},{"question":"Are there sales targets?","answer":"No. Netify Reseller Programme of BT products and services has zero minimum sales targets and no joining fees."},{"question":"Are technical certifications required?","answer":"No. Under the dealer and commission model, BT designs, delivers and supports the service. Pre-sales support, solution design and sector-specific buying guidance are available through Netify as part of the programme."},{"question":"What is the difference between a BT Authorised Partner and a BT Authorised Reseller?","answer":"An Authorised Partner of BT holds a direct contractual relationship with BT, upholds strict sales commitments and is allowed to recruit and onboard resellers under their own programme. Netify is a BT Authorised Partner and operates Netify Reseller Programme of BT products and services. An Authorised Reseller of BT joins a BT Authorised Partner reseller programme and earns commission on BT services they introduce."},{"question":"Why apply through Netify rather than directly to BT?","answer":"Applying directly to BT carries partner requirements including quarterly sales commitments and partner-tier obligations. Applying through Netify allows you to join the Authorised Reseller channel, which has no joining fees and no minimum sales targets."},{"question":"What is the PSTN switch-off and how does it create reseller opportunity?","answer":"The PSTN switch-off is BT programme to retire the analogue telephone network. Every UK business currently on older technologies (PSTN, ADSL, FTTC, ISDN2e or ISDN30) must migrate to a digital alternative, primarily SoGEA, FTTP and Cloud Voice Express. This has created a sales window in which every legacy customer needs to be converted."}],"glossary":[{"term":"ORCA Code","definition":"The unique identifier issued by BT that allows an Authorised Reseller of BT to officially transact, submit orders, and claim commissions. Typically issued 2 to 4 weeks after application acceptance."},{"term":"BT BPS","definition":"BT Business Partner Sales. The overarching BT division managing the indirect channel, guidelines, and product portfolios for partners."},{"term":"ICON Portal","definition":"The central BT quoting and ordering gateway used by Netify Authorised Resellers of BT to configure solutions, generate formal quotes for clients and submit orders."},{"term":"The Club","definition":"The exclusive BT partner portal where Authorised Resellers of BT must source all verified brand assets, marketing collateral and official logos to remain compliant."},{"term":"Academy Point","definition":"BT Learning Management System with video tutorials, product knowledge guides and pre and post-sale procedures for Authorised Resellers."},{"term":"Authorised Partner of BT","definition":"A company holding a direct contractual relationship with BT to sell, support and onboard channel partners. Netify has held BT Authorised Partner status since 2012."},{"term":"Authorised Reseller of BT","definition":"A company that has joined an Authorised Partner reseller programme and sells BT services on a commission basis. Netify recruits Authorised Resellers of BT."},{"term":"Contract Summary (Ofcom GC C1.6 and C5.16)","definition":"A regulatory document the reseller must generate before any sale to an SME or Not-for-Profit customer, present to the customer and obtain agreement on, under Ofcom General Conditions C1.6 and C5.16."},{"term":"PSTN switch-off","definition":"BT programme to retire the analogue telephone network. UK businesses currently on PSTN, ADSL, FTTC, ISDN2e or ISDN30 must migrate to SoGEA, FTTP and Cloud Voice Express ahead of the switch-off."},{"term":"Endpoint Threat Protect","definition":"The new name for BT Business Antivirus Detect and Respond (BADR), an AI-powered endpoint security service built on CrowdStrike. Available to businesses with one to 249 devices at £4.99 per device per month on a 24-month contract."}],"author":{"name":"Robert Sturt","role":"Managing Director, Netify","credential":"Robert Sturt is the Managing Director of Netify and a 15 year veteran of UK enterprise telecoms. He has held BT Authorised Partner status since 2012 and is named on BT Business own authorised partners page. He is a Forbes Business Council member and writes regularly on SD-WAN, SASE and channel telecoms strategy. He acts as the named reviewer for the technical and commercial accuracy of every page on this site.","links":{"linkedin":"https://www.linkedin.com/in/robertsturt/","forbes":"https://councils.forbes.com/profile/Robert-Sturt-Managing-Director-Netify/b02c64e7-1365-4ae6-9250-7e520cb453c0","btAuthorisedPartners":"https://business.bt.com/bt-authorised-partners/"}},"interactiveSurfaces":[{"id":"eligibility-scenario-tool","kind":"EligibilityScenarioTool","url":"https://netify.co.uk/resell/bt-business-services/#eligibility-scenario-tool","description":"Interactive four-gate eligibility checker. Evaluates legal entity type, UK-registered Ltd status, business email on custom domain, and a workspace fit for BT compliance audit.","backingTool":"check_eligibility","inputs":[{"name":"businessType","type":"enum","values":["msp","it-consultant","telecom-provider","telemarketing","pos-provider","energy-broker","other","sole-trader","partnership"]},{"name":"ukRegisteredLtd","type":"boolean"},{"name":"businessEmailOnCustomDomain","type":"boolean"},{"name":"physicalWorkspaceAuditReady","type":"boolean"}],"urlStateExample":"https://netify.co.uk/resell/bt-business-services/?type=msp&ltd=y&email=y&workspace=y#eligibility-scenario-tool"}],"agentTools":{"endpoint":"https://netify.co.uk/api/mcp/","tools":[{"name":"get_programme_facts","description":"Returns the headline facts about the BT Business Broadband Partner Programme via Netify: commission rate, eligibility, onboarding time, contract terms, marketplace size, verification links.","inputSchema":{"type":"object","properties":{},"required":[]}},{"name":"list_products","description":"Returns the BT business broadband product catalogue available to resellers: FTTP (Full Fibre 100/150/300/500/900), SoGEA (Standard Fibre sub-15/38/76), SoADSL. Includes tier names, retail prices, and contract length availability.","inputSchema":{"type":"object","properties":{},"required":[]}},{"name":"estimate_commission","description":"Calculates the annual upfront commission run-rate for a BT Business Broadband reseller scenario. Broadband commission is one-off, paid on install against the contract sales-order-value; the figure returned is the annual run-rate at the configured monthly volume, not a recurring multi-year income. Inputs: monthly order volume, FTTP/SOGEA product mix (sums to 100), contract length (36 or 60 months), and average Threat Protection devices per broadband order. Other commissionable products on the programme (Cloud Voice Express, Complete Wi-Fi VAS, BT Cloud Voice, SoADSL, bundled rates) exist but are not part of this interactive model; see /llms-full.txt for the full rate-card context.","inputSchema":{"type":"object","properties":{"monthlyOrders":{"type":"integer","minimum":1,"maximum":500,"description":"Projected new broadband orders per month."},"productMix":{"type":"object","properties":{"fttp":{"type":"number","minimum":0,"maximum":100,"description":"Percentage of orders that are FTTP. Must sum to 100 with sogea."},"sogea":{"type":"number","minimum":0,"maximum":100,"description":"Percentage of orders that are SOGEA. Must sum to 100 with fttp."}},"required":["fttp","sogea"]},"contractLengthMonths":{"type":"integer","enum":[36,60],"description":"36 or 60 months only. 12 and 24 month contracts are not part of this programme."},"threatProtectionDevicesPerOrder":{"type":"integer","minimum":0,"maximum":20,"description":"Average Threat Protection devices attached per broadband order. £4.99 per device per month, 17.5% commission. Typical: 4. Set to 0 to remove Threat Protection from the calculation."}},"required":["monthlyOrders","productMix","contractLengthMonths","threatProtectionDevicesPerOrder"]}},{"name":"check_eligibility","description":"Returns a yes/no eligibility signal for a prospective Netify reseller of BT Business services, with reasoning, a specific failing gate when ineligible, and an estimated onboarding timeline. Four gates are evaluated: legal entity type (sole traders and unincorporated partnerships are not eligible), UK-registered Ltd status, business email on a custom domain, and a physical workspace fit for BT compliance audit.","inputSchema":{"type":"object","properties":{"businessType":{"type":"string","enum":["msp","it-consultant","telecom-provider","telemarketing","pos-provider","energy-broker","other","sole-trader","partnership"]},"ukRegisteredLtd":{"type":"boolean"},"businessEmailOnCustomDomain":{"type":"boolean","description":"True if the prospect uses a business email on a custom domain. BT rejects Gmail / Outlook.com / Yahoo at application stage."},"physicalWorkspaceAuditReady":{"type":"boolean","description":"True if the prospect has a physical workspace that can be photographed for BT calling-facility audit. Home offices are accepted where they meet the audit criteria."},"currentTelcoCustomers":{"type":"integer","minimum":0},"expectedMonthlySales":{"type":"integer","minimum":0}},"required":["businessType","ukRegisteredLtd"]}},{"name":"get_btnet_facts","description":"Returns the headline facts about the BT Business Internet Leased Line Reseller Programme via Netify: 35% first-year commission rate, contract terms (3 and 5 year), 100% SLA, 5-hour target fix, Cloud Voice cross-sell rate, bandwidth range, eligibility, BT funding for excess construction.","inputSchema":{"type":"object","properties":{},"required":[]}},{"name":"list_btnet_products","description":"Returns the BT Business Internet product catalogue available to resellers: BTnet (Ethernet Fibre leased line, 30Mb-10Gbps), BTnet Data Centre Access (port-only termination inside third-party UK data centres), BTnet Security (Cisco Meraki + AMP + Sourcefire + Webroot), BTnet Wi-Fi (Cisco Meraki Wi-Fi 6). Includes resilience options (Failover / Backup with Quick Connect / Load Balancing) and the Cloud Voice cross-sell rate.","inputSchema":{"type":"object","properties":{},"required":[]}},{"name":"estimate_btnet_commission","description":"Calculates projected first-year commission for a BTnet reseller scenario at the 35% headline rate, plus term-total commission and per-circuit average. Inputs: monthly new BTnet circuits, contract term in years (3 or 5), per-attach rates (resilience, security, Cloud Voice cross-sell at 21%).","inputSchema":{"type":"object","properties":{"monthlyCircuits":{"type":"integer","minimum":1,"maximum":60,"description":"New BTnet circuits sold per month."},"contractTermYears":{"type":"integer","enum":[3,5]},"attachRates":{"type":"object","properties":{"resilience":{"type":"integer","minimum":0,"maximum":100,"description":"Percentage of circuits with Failover / Backup / Load Balancing attached."},"security":{"type":"integer","minimum":0,"maximum":100,"description":"Percentage of circuits with BTnet Security attached."},"cloudVoice":{"type":"integer","minimum":0,"maximum":100,"description":"Percentage of circuits with BT Cloud Voice cross-sold."}},"required":["resilience","security","cloudVoice"]}},"required":["monthlyCircuits","contractTermYears","attachRates"]}},{"name":"list_vendors","description":"Returns the catalogue of SD-WAN, SASE and connectivity vendors that have a Netify-authored review page on the Vercel marketplace. Use this first to enumerate what is reviewable before calling get_vendor or score_vendor_fit. Each entry includes the canonical HTML URL, the JSON twin URL, the last reviewed date, and the count of capabilities the vendor advertises.","inputSchema":{"type":"object","properties":{},"required":[],"additionalProperties":false}},{"name":"get_vendor","description":"Returns the full VendorPage data (hero, company facts, performance / SLA, recognition, capability matrix with stable IDs, strengths, weaknesses, pros/cons, comparisons, pricing, best/less-suited for, FAQs, author, fact-checker, last-reviewed date) for a single marketplace vendor. Use after list_vendors. Capability IDs in the response are the canonical vocabulary to pass into score_vendor_fit.","inputSchema":{"type":"object","additionalProperties":false,"properties":{"slug":{"type":"string","description":"Vendor slug, e.g. \"aryaka\". Discover via list_vendors."}},"required":["slug"]}},{"name":"score_vendor_fit","description":"Scores a marketplace vendor against a buyer requirements shortlist. Use when a buyer has expressed concrete needs (e.g. \"must have Universal ZTNA\", \"needs UK PoP\", \"must replace MPLS\") and you want a structured fit answer rather than narrative prose. Returns matched (available natively) / partner (delivered via a named third-party) / future (on roadmap with date) / partial (available with caveats) / unavailable / unknown buckets, plus a shareable URL that pre-loads the same selection in the human-facing capability checker. Unknown requirement IDs do not error, they are returned in fit.unknown so the agent can ask the buyer to clarify.","inputSchema":{"type":"object","additionalProperties":false,"properties":{"slug":{"type":"string","description":"Vendor slug, discover via list_vendors."},"requirements":{"type":"array","minItems":1,"maxItems":50,"items":{"type":"string","minLength":1},"description":"Capability IDs the buyer cares about. Use get_vendor to discover the canonical IDs per vendor."}},"required":["slug","requirements"]}}]},"discovery":{"mcpServerMetadata":"https://netify.co.uk/.well-known/mcp-server-metadata.json","openApi":"https://netify.co.uk/openapi.json","llmsTxt":"https://netify.co.uk/llms.txt","llmsFullTxt":"https://netify.co.uk/llms-full.txt"}}