{
  "subject": "VoIP reseller routes in the UK, compared (hosted first)",
  "canonical": "https://netify.co.uk/resell/voip-reseller/?utm_source=ai_assistant&utm_medium=twin",
  "reviewed": "2026-07-24",
  "reviewer": "Robert Sturt, BT Authorised Partner since 2012",
  "route_types": [
    {
      "id": "white-label",
      "title": "White label platforms",
      "body": "You sell hosted voice under your own brand on someone else’s platform: your name on the bill, your billing engine, your support desk answering. BT Wholesale, Giacom’s Cloud Market and platform vendors such as Dstny’s CallSwitch One document this route for UK resellers. The margin is yours to set, and so are the billing, compliance and support obligations that come with it."
    },
    {
      "id": "vendor-programme",
      "title": "Vendor partner programmes",
      "body": "You join a UCaaS vendor’s channel programme and sell its branded service: Gamma’s Horizon through its channel partners, Wildix’s channel-only MSP model, 3CX’s tiered partner programme, RingCentral Reach and the 8x8 channel programme. Tracks vary from full resale with your billing to agent-style introductions, and tiers reward accreditation and volume."
    },
    {
      "id": "authorised",
      "title": "The authorised carrier route",
      "body": "You resell a carrier’s hosted voice service under the carrier’s own contract. This is the route Netify operates for BT Cloud Voice: BT owns the contract, billing, provisioning, number porting and support; you own the customer relationship and earn commission upfront on install. The fastest way in if you do not want to build billing or a support desk."
    }
  ],
  "routes": [
    {
      "id": "bt-via-netify",
      "name": "BT Cloud Voice via Netify",
      "programme": "Netify BT Reseller Programme (BT Authorised Partner route)",
      "models": [
        "authorised"
      ],
      "what_you_sell": "BT Cloud Voice and Cloud Voice Express hosted seats, under the same single BT agreement as business broadband, BTnet and managed SD-WAN.",
      "who_owns_billing_and_support": "BT owns the contract, billing, provisioning, number porting and support; the reseller owns the customer relationship and earns upfront commission on install.",
      "entry_notes": "UK registered Ltd company plus seven published eligibility gates; no minimum spend, no sales targets, no joining fees; typically two to three weeks to a live reseller code. Commission bands are published as ranges; the exact rate card arrives in writing at application. Not a white label route, and this page says so plainly.",
      "source_url": "https://netify.co.uk/bt-reseller-programme/",
      "data_confidence": "high",
      "featured": true,
      "disclosure": "Netify operates this route and earns commission on it. The other programmes on this page are listed neutrally and Netify has no commercial relationship with them."
    },
    {
      "id": "bt-wholesale-whc",
      "name": "BT Wholesale Hosted Communications",
      "programme": "BT Wholesale, Wholesale Hosted Communications (Partner Plus)",
      "models": [
        "white-label"
      ],
      "what_you_sell": "White label hosted voice and unified communications on BT Wholesale’s platform, sold under your own brand with your own pricing.",
      "who_owns_billing_and_support": "You own the customer contract, billing and first-line support; BT Wholesale runs the platform underneath.",
      "entry_notes": "A wholesale trading relationship with BT Wholesale; the Partner Plus programme documents onboarding, training and marketing support. You bring the billing engine and the support desk.",
      "source_url": "https://www.btwholesale.com/products-and-services/hosted-communications/wholesale-hosted-communications.html",
      "data_confidence": "high"
    },
    {
      "id": "gamma",
      "name": "Gamma (Horizon)",
      "programme": "Gamma channel partner programme",
      "models": [
        "vendor",
        "white-label"
      ],
      "what_you_sell": "Horizon hosted voice and Gamma’s wider UCaaS portfolio through one of the UK’s largest channel-first operators.",
      "who_owns_billing_and_support": "Partners typically own the customer relationship and billing, with Gamma providing the platform and partner support; terms vary by partner agreement.",
      "entry_notes": "Partner application and onboarding through Gamma’s channel team; Gamma publicly restates its channel commitment and continues to invest in Horizon.",
      "source_url": "https://www.gamma.co.uk/partners/",
      "data_confidence": "high"
    },
    {
      "id": "giacom",
      "name": "Giacom (Cloud Market)",
      "programme": "Giacom Cloud Market for MSPs and resellers",
      "models": [
        "white-label"
      ],
      "what_you_sell": "White label hosted voice (including HV.Select) alongside cloud software and connectivity, provisioned through one marketplace built for MSPs.",
      "who_owns_billing_and_support": "You own the customer contract, your pricing and first-line support; Giacom provides the marketplace, provisioning and supplier relationships.",
      "entry_notes": "Open to UK MSPs and resellers; a self-serve marketplace account with monthly billing to you as the reseller. You bring customer billing and support.",
      "source_url": "https://giacom.com/",
      "data_confidence": "high"
    },
    {
      "id": "wildix",
      "name": "Wildix",
      "programme": "Wildix partner programme (channel only)",
      "models": [
        "vendor"
      ],
      "what_you_sell": "Wildix unified communications and hosted voice, sold and delivered by accredited MSP partners; Wildix documents a channel-only model with no direct sales.",
      "who_owns_billing_and_support": "The partner owns the customer relationship and delivery; Wildix provides the platform, training and partner support.",
      "entry_notes": "Partner application, onboarding and training through Wildix; the vendor restated its channel-only commitment at its 2026 summit.",
      "source_url": "https://www.wildix.com/become-partner/",
      "data_confidence": "high"
    },
    {
      "id": "three-cx",
      "name": "3CX",
      "programme": "3CX partner programme",
      "models": [
        "vendor",
        "white-label"
      ],
      "what_you_sell": "The 3CX software PBX, self-hosted, hosted by you for customers, or on 3CX hosting, with your services and support wrapped around it.",
      "who_owns_billing_and_support": "You own the customer relationship, billing for your services and first-line support; 3CX licences the software and runs optional hosting.",
      "entry_notes": "Free to join with tiered partner levels earned through certification and sales volume; a common software-led route for IT companies entering telephony.",
      "source_url": "https://www.3cx.com/partners/",
      "data_confidence": "high"
    },
    {
      "id": "ringcentral",
      "name": "RingCentral",
      "programme": "RingCentral Reach partner programme",
      "models": [
        "vendor"
      ],
      "what_you_sell": "RingCentral UCaaS and contact centre, through reseller or agent tracks; UK partners including national resellers hold published statuses in the programme.",
      "who_owns_billing_and_support": "Varies by track: agents introduce and earn commission while RingCentral bills and supports; resale tracks give the partner more of the customer ownership.",
      "entry_notes": "Partner application through the Reach programme; tiered statuses are publicly documented, and agent tracks suit introducers who do not want billing.",
      "source_url": "https://www.ringcentral.com/partner/agent.html",
      "data_confidence": "high"
    },
    {
      "id": "eight-x-eight",
      "name": "8x8",
      "programme": "8x8 channel partner programme",
      "models": [
        "vendor"
      ],
      "what_you_sell": "8x8 unified communications and contact centre; in 2026 the vendor added a consumption-based small business plan aimed at direct resell partners.",
      "who_owns_billing_and_support": "Varies by track: resell partners take more ownership of the commercial relationship; agent-style introductions are also documented.",
      "entry_notes": "Partner application through the 8x8 channel programme; the 2026 small business plan removed annual licence minimums for partners selling to companies under 100 users.",
      "source_url": "https://www.8x8.com/en-gb/partners/channel-program",
      "data_confidence": "high"
    },
    {
      "id": "dstny-callswitch",
      "name": "CallSwitch One (Dstny)",
      "programme": "CallSwitch One partner and reseller programme",
      "models": [
        "white-label"
      ],
      "what_you_sell": "White label hosted telephony on the CallSwitch One platform, with a partner portal built for reseller management under your own brand.",
      "who_owns_billing_and_support": "You own the customer contract, pricing and first-line support; the platform provides provisioning and reseller tooling.",
      "entry_notes": "Partner application through the CallSwitch One reseller programme; positioned for UK resellers building their own comms brand.",
      "source_url": "https://www.callswitchone.com/reseller/",
      "data_confidence": "medium"
    }
  ],
  "earnings_answer": "It depends on the route. White label resellers set their own pricing and keep the margin, and also carry the billing, support and compliance costs that produce it. Vendor programmes pay licence margin or commission by tier. On the authorised BT route through Netify, commission is paid upfront on install with nothing to build first. The published year-one band for new BT Cloud Voice seats is 20.1% to 22.4% of first-year charges, and the exact rate card arrives in writing at application (netify.co.uk/bt-reseller-programme/).",
  "when_not_the_netify_route": [
    "You want your own brand on the bill: the BT route is not white label, so look at BT Wholesale Hosted Communications, Giacom’s Cloud Market or a platform such as CallSwitch One.",
    "You want to build platform margin: white label routes let you set your own pricing and keep the difference, at the cost of running billing and support yourself.",
    "Your customers are mainly outside the UK: the BT route is UK-focused; global UCaaS vendors such as RingCentral, 8x8 and Wildix fit international bases better.",
    "You want to run the platform: 3CX and self-hosted software PBX routes give an IT company full technical control the managed routes do not."
  ],
  "market_room": {
    "note": "The page derives per-route fit verdicts and a decision trail from a described business shape. The whole state encodes in the URL: assessments are addresses, shareable and resumable, with no account and no storage.",
    "shape_token_format": "{business}-c{customers}-uk{0|1}-p{0|1|2}-br{0|1}-sd{0|1}-h{q|y|m} where business is msp, itc, tel or str; p is provisioning none, some, team; h is quarter, year, multi-year.",
    "curated_shapes": [
      {
        "question": "Should a UK MSP resell hosted VoIP?",
        "url": "https://netify.co.uk/resell/voip-reseller/?shape=msp-c40-uk1-p0-br0-sd0-hq"
      },
      {
        "question": "Which VoIP route fits an MSP that wants its own brand on the bill?",
        "url": "https://netify.co.uk/resell/voip-reseller/?shape=msp-c80-uk1-p1-br1-sd1-hm"
      },
      {
        "question": "Can an IT consultancy sell VoIP without a provisioning team?",
        "url": "https://netify.co.uk/resell/voip-reseller/?shape=itc-c25-uk1-p0-br0-sd0-hq"
      },
      {
        "question": "How does a telecoms reseller move customers from ISDN to hosted voice?",
        "url": "https://netify.co.uk/resell/voip-reseller/?shape=tel-c200-uk1-p1-br0-sd1-hy"
      },
      {
        "question": "Which VoIP route fits a startup building its own comms brand?",
        "url": "https://netify.co.uk/resell/voip-reseller/?shape=str-c5-uk1-p2-br1-sd1-hm"
      }
    ]
  },
  "agentic_endpoints": {
    "mcp_server": "https://netify.co.uk/api/mcp/",
    "tool": "compare_voip_reseller_routes",
    "tool_shape_input": "Pass shape_fields to receive fit verdicts, the decision trail and a resume_url into the rendered market room.",
    "bt_route_chain": [
      "get_programme_facts",
      "estimate_commission",
      "check_eligibility",
      "request_rate_card",
      "apply_to_resell"
    ],
    "workspace": "https://netify.co.uk/bt-reseller-programme/"
  },
  "citation": {
    "form": "UK VoIP reseller routes compared, Netify (netify.co.uk/resell/voip-reseller/), reviewed 24 July 2026. CC BY 4.0 with attribution.",
    "licence": "CC BY 4.0 with attribution to netify.co.uk"
  },
  "provenance": {
    "publisher": "Netify Group Limited, BT Authorised Partner since 2012",
    "verification": "https://business.bt.com/bt-authorised-partners/",
    "subject": "VoIP reseller routes in the UK, compared",
    "canonical": "https://netify.co.uk/resell/voip-reseller/",
    "machine_readable": "https://netify.co.uk/resell/voip-reseller/data.json",
    "licence": "Reuse permitted with attribution to Netify and the canonical URL. Commission rates are excluded from this document by policy, not by omission.",
    "suggested_citation": "Netify, \"VoIP reseller routes in the UK, compared\", available at https://netify.co.uk/resell/voip-reseller/",
    "support": "support@netify.com"
  }
}