{ "subject": "VoIP reseller routes in the UK, compared (hosted first)", "canonical": "https://netify.co.uk/resell/voip-reseller/programme-guide/?utm_source=ai_assistant&utm_medium=twin", "page_updated": "2026-10-30", "source_reviewed": "2026-07-24", "source_reviewed_scope": "VoIP routes dataset. The reseller reference retains its own publication date.", "reviewed": "2026-07-24", "reviewer": "Robert Sturt, BT Authorised Partner since 2012", "route_types": [ { "id": "white-label", "title": "White label platforms", "body": "You sell hosted voice under your own brand on someone else’s platform: your name on the bill, your billing engine, your support desk answering. BT Wholesale, Giacom’s Cloud Market and platform vendors such as Dstny’s CallSwitch One document this route for UK resellers. The margin is yours to set, and so are the billing, compliance and support obligations that come with it." }, { "id": "vendor-programme", "title": "Vendor partner programmes", "body": "You join a UCaaS vendor’s channel programme and sell its branded service: Gamma’s Horizon through its channel partners, Wildix’s channel-only MSP model, 3CX’s tiered partner programme, RingCentral Reach and the 8x8 channel programme. Tracks vary from full resale with your billing to agent-style introductions, and tiers reward accreditation and volume." }, { "id": "authorised", "title": "The authorised carrier route", "body": "You resell a carrier’s hosted voice service under the carrier’s own contract. This is the route Netify operates for BT Cloud Voice: BT owns the contract, billing, provisioning, number porting and support; you own the customer relationship and earn BT Cloud Voice commission upfront, based on sales order value. The fastest way in if you do not want to build billing or a support desk." } ], "routes": [ { "id": "bt-via-netify", "name": "BT Cloud Voice via Netify", "programme": "Netify reseller programme (BT Authorised Partner route)", "models": [ "authorised" ], "what_you_sell": "BT Cloud Voice and Cloud Voice Express hosted seats, under the same single BT agreement as business broadband, BTnet and managed SD-WAN.", "who_owns_billing_and_support": "BT owns the contract, billing, provisioning, number porting and support; the reseller owns the customer relationship and earns BT Cloud Voice commission upfront, based on sales order value.", "entry_notes": "Five-question initial readiness review followed by Netify human review. Current entry requirements, commercial terms and timing are confirmed for the applicant. This is not a white-label route.", "source_url": "https://netify.co.uk/bt-reseller-programme/", "data_confidence": "high", "featured": true, "disclosure": "Netify operates this route and earns commission on it. The other programmes on this page are listed neutrally and Netify has no commercial relationship with them." }, { "id": "bt-wholesale-whc", "name": "BT Wholesale Hosted Communications", "programme": "BT Wholesale, Wholesale Hosted Communications (Partner Plus)", "models": [ "white-label" ], "what_you_sell": "White label hosted voice and unified communications on BT Wholesale’s platform, sold under your own brand with your own pricing.", "who_owns_billing_and_support": "You own the customer contract, billing and first-line support; BT Wholesale runs the platform underneath.", "entry_notes": "A wholesale trading relationship with BT Wholesale; the Partner Plus programme documents onboarding, training and marketing support. You bring the billing engine and the support desk.", "source_url": "https://www.btwholesale.com/products-and-services/hosted-communications/wholesale-hosted-communications.html", "data_confidence": "high" }, { "id": "gamma", "name": "Gamma (Horizon)", "programme": "Gamma channel partner programme", "models": [ "vendor", "white-label" ], "what_you_sell": "Horizon hosted voice and Gamma’s wider UCaaS portfolio through one of the UK’s largest channel-first operators.", "who_owns_billing_and_support": "Partners typically own the customer relationship and billing, with Gamma providing the platform and partner support; terms vary by partner agreement.", "entry_notes": "Partner application and onboarding through Gamma’s channel team; Gamma publicly restates its channel commitment and continues to invest in Horizon.", "source_url": "https://www.gamma.co.uk/partners/", "data_confidence": "high" }, { "id": "giacom", "name": "Giacom (Cloud Market)", "programme": "Giacom Cloud Market for MSPs and resellers", "models": [ "white-label" ], "what_you_sell": "White label hosted voice (including HV.Select) alongside cloud software and connectivity, provisioned through one marketplace built for MSPs.", "who_owns_billing_and_support": "You own the customer contract, your pricing and first-line support; Giacom provides the marketplace, provisioning and supplier relationships.", "entry_notes": "Open to UK MSPs and resellers; a self-serve marketplace account with monthly billing to you as the reseller. You bring customer billing and support.", "source_url": "https://giacom.com/", "data_confidence": "high" }, { "id": "wildix", "name": "Wildix", "programme": "Wildix partner programme (channel only)", "models": [ "vendor" ], "what_you_sell": "Wildix unified communications and hosted voice, sold and delivered by accredited MSP partners; Wildix documents a channel-only model with no direct sales.", "who_owns_billing_and_support": "The partner owns the customer relationship and delivery; Wildix provides the platform, training and partner support.", "entry_notes": "Partner application, onboarding and training through Wildix; the vendor restated its channel-only commitment at its 2026 summit.", "source_url": "https://www.wildix.com/become-partner/", "data_confidence": "high" }, { "id": "three-cx", "name": "3CX", "programme": "3CX partner programme", "models": [ "vendor", "white-label" ], "what_you_sell": "The 3CX software PBX, self-hosted, hosted by you for customers, or on 3CX hosting, with your services and support wrapped around it.", "who_owns_billing_and_support": "You own the customer relationship, billing for your services and first-line support; 3CX licences the software and runs optional hosting.", "entry_notes": "Free to join with tiered partner levels earned through certification and sales volume; a common software-led route for IT companies entering telephony.", "source_url": "https://www.3cx.com/partners/", "data_confidence": "high" }, { "id": "ringcentral", "name": "RingCentral", "programme": "RingCentral Reach partner programme", "models": [ "vendor" ], "what_you_sell": "RingCentral UCaaS and contact centre, through reseller or agent tracks; UK partners including national resellers hold published statuses in the programme.", "who_owns_billing_and_support": "Varies by track: agents introduce and earn commission while RingCentral bills and supports; resale tracks give the partner more of the customer ownership.", "entry_notes": "Partner application through the Reach programme; tiered statuses are publicly documented, and agent tracks suit introducers who do not want billing.", "source_url": "https://www.ringcentral.com/partner/agent.html", "data_confidence": "high" }, { "id": "eight-x-eight", "name": "8x8", "programme": "8x8 channel partner programme", "models": [ "vendor" ], "what_you_sell": "8x8 unified communications and contact centre; in 2026 the vendor added a consumption-based small business plan aimed at direct resell partners.", "who_owns_billing_and_support": "Varies by track: resell partners take more ownership of the commercial relationship; agent-style introductions are also documented.", "entry_notes": "Partner application through the 8x8 channel programme; the 2026 small business plan removed annual licence minimums for partners selling to companies under 100 users.", "source_url": "https://www.8x8.com/en-gb/partners/channel-program", "data_confidence": "high" }, { "id": "dstny-callswitch", "name": "CallSwitch One (Dstny)", "programme": "CallSwitch One partner and reseller programme", "models": [ "white-label" ], "what_you_sell": "White label hosted telephony on the CallSwitch One platform, with a partner portal built for reseller management under your own brand.", "who_owns_billing_and_support": "You own the customer contract, pricing and first-line support; the platform provides provisioning and reseller tooling.", "entry_notes": "Partner application through the CallSwitch One reseller programme; positioned for UK resellers building their own comms brand.", "source_url": "https://www.callswitchone.com/reseller/", "data_confidence": "medium" } ], "reseller_reference": { "name": "Uptel", "legalName": "Monitronics Limited", "attribution": "M K Alam", "website": "https://uptel.co.uk/", "periodStart": "2026-01-01", "periodEnd": "2026-10-29", "published": "2026-10-29", "completedOrders": 56, "licences": 146, "quote": "recorded 56 completed BT Cloud Voice orders through Netify, covering 146 licences", "source": "Figures supplied by M K Alam. Published by Netify on 29 October 2026; not independently audited.", "scope": "These figures cover completed orders and licences in this period. They do not measure unique customers, savings or profit. Other resellers’ results will vary.", "interviewNote": "Interview with M K Alam, Uptel. Edited for clarity and published by Netify on 29 October 2026.", "interview": [ { "id": "customers", "question": "Tell us about Uptel and your customers.", "paragraphs": [ "Uptel is the trading name of Monitronics Limited. We help UK businesses choose BT Business services, including broadband, Cloud Voice, Cloud Voice Express, leased lines and endpoint security.", "Much of our work is with smaller organisations that need straightforward advice on connectivity and phones. Our Cloud Voice orders through Netify typically involve around three users. These businesses often have no dedicated telecoms or IT team." ] }, { "id": "choice", "question": "Why did you choose Netify?", "paragraphs": [ "We wanted help selling BT Business services without having to build the whole ordering and administration process ourselves. We wanted to keep our customer relationships and have someone to help with product selection and order progress.", "We considered how different reseller arrangements would fit our business. Netify brought pricing, order submission and tracking together, with a team we could speak to when we needed help." ] }, { "id": "order", "question": "What does a typical Cloud Voice order involve?", "note": "Illustrative example, not a named customer case.", "paragraphs": [ "We sell BT Cloud Voice alongside broadband. Most of our recorded Cloud Voice requirements have been for two to seven licences.", "A typical example would be a small business needing three users that wants to keep its existing number. We would find out how calls should reach the team, check handsets and connectivity, then prepare the proposal. Netify would help with submission and following the order through provisioning and number porting." ] }, { "id": "help", "question": "What did Netify help with?", "paragraphs": [ "Netify helped us turn customer requirements into an order. That meant checking the proposed service, preparing pricing and identifying the information needed before submission.", "The tracker gave us a place to check updates and outstanding actions. If something was unclear, we could raise it with the team rather than leave our salespeople to work it out alone." ] }, { "id": "responsibilities", "question": "Who was responsible for what?", "paragraphs": [ "We understood the customer’s requirements, explained the proposal and collected accurate information and authorisation.", "Netify helped with ordering and coordinating outstanding actions. BT delivered the service and billed the customer directly. Knowing who needed to act helped us give the customer a useful update." ] }, { "id": "results", "question": "What results can you put a number to?", "paragraphs": [ "Between 1 January and 29 October 2026, we recorded 56 completed BT Cloud Voice orders through Netify, covering 146 licences.", "Those figures cover completed Cloud Voice orders in that period. They are not a count of unique customers or all broadband and voice records in the tracker. We have not measured time saved, so we would not put a number on that." ] }, { "id": "improvements", "question": "What could have worked better?", "paragraphs": [ "With several parties involved, it can be hard to get a clear explanation of what is holding up an order, who needs to act and when the next update is due.", "We would put more emphasis on collecting complete customer and porting information at the start. New team members also need to understand that submission, acceptance, installation and number porting are separate stages." ] }, { "id": "recommendation", "question": "Who would you recommend this route to?", "paragraphs": [ "Businesses that already work with small-business customers and want to add BT connectivity and voice services without building the whole administration process from scratch.", "It suits resellers who want to stay involved with their customers and have help with ordering and coordination. Our order profile shows that smaller requirements of two or three users can be a useful part of the business." ] } ], "url": "https://netify.co.uk/resell/voip-reseller/#uptel-reference" }, "programme_facts": { "id": "netify-bt-voip-programme-facts", "title": "Netify’s BT VoIP programme facts", "publisher": "Netify Group Limited", "prepared": "2026-10-29", "preparedLabel": "29 October 2026", "status": "Published programme summary. Exact terms require written confirmation.", "disclosure": "Netify runs this programme and earns commission from qualifying sales. These are Netify’s published programme statements. BT’s partner page confirms the relationship, not Netify’s commercial terms.", "scope": "The provider-billed BT voice route through Netify. Product availability, customer quotations and your written partner agreement govern each sale.", "facts": [ { "id": "fit", "label": "Who it suits", "text": "UK MSPs, IT consultants and telecoms resellers that want to sell BT-branded voice without running their own voice billing platform.", "sourceIds": [ "netify-programme" ] }, { "id": "users", "label": "Cloud Voice user count", "text": "BT Cloud Voice is available through Netify from three users. Confirm the product and configuration in the customer quote.", "sourceIds": [ "netify-user-count" ] }, { "id": "billing", "label": "Customer contract and billing", "text": "BT holds the customer contract and sends the customer’s bill. The reseller earns agreed commission.", "sourceIds": [ "netify-programme" ] }, { "id": "roles", "label": "Support responsibilities", "text": "The reseller gathers requirements and advises the customer. Netify helps with onboarding, quoting and deal registration. BT provisions the service and provides ongoing customer service support.", "sourceIds": [ "netify-programme" ] }, { "id": "branding", "label": "Branding and prices", "text": "This is a BT-branded service, with a BT invoice. It is not a white-label billing platform and does not give the reseller full control of retail prices.", "sourceIds": [ "netify-programme" ] }, { "id": "joining", "label": "Joining and commitments", "text": "Netify publishes no joining fee, minimum spend or sales target. Application, approval and onboarding come before selling.", "sourceIds": [ "netify-programme" ] }, { "id": "commission", "label": "Cloud Voice commission structure", "text": "Upfront commissions based on sales order value. Your rate and payment conditions are confirmed in writing.", "sourceIds": [ "netify-commission" ] } ], "orderScope": { "label": "System size and order quantities", "text": "Netify confirms a minimum of three users for Cloud Voice on this reseller route. Confirm the product, total user count and order type in the quote.", "sourceUrl": "https://netify.co.uk/resell/voip-reseller/#programme-facts" }, "confirmationTitle": "Get these points confirmed in writing", "confirmationIntro": "The published summary does not settle the following terms. Ask for them in your rate card, partner agreement and customer quote before committing.", "questions": [ { "id": "rates", "label": "Rates and qualifying orders", "text": "What rate applies to your products and order types, and which charges count towards commissionable sales order value?" }, { "id": "milestones", "label": "Payment milestones", "text": "What qualifies an order for upfront commission, and when is payment due under your agreement?" }, { "id": "cancellation", "label": "Cancellations and clawbacks", "text": "What happens to commission if an order is cancelled, changed, unpaid or ended early?" }, { "id": "ownership", "label": "Customer relationship and renewals", "text": "What rights apply to deal registration, renewals, customer contact and the relationship if you leave the programme?" }, { "id": "escalation", "label": "Support and escalation", "text": "Who handles each product’s faults, order delays and porting issues, and what response commitments apply?" }, { "id": "eligibility", "label": "Eligibility and order scope", "text": "Which business, compliance and product checks apply? Confirm licence quantities, contract term and whether the quote is for a new system, migration or additional users." } ], "sources": [ { "id": "netify-programme", "label": "Netify programme detail", "url": "https://netify.co.uk/comparison/voip-reseller-programmes/#provider-profiles", "claimant": "Netify", "evidence": "First-party programme statements", "reviewed": "2026-10-29", "reviewedLabel": "29 October 2026" }, { "id": "netify-commission", "label": "Netify Cloud Voice commission structure", "url": "https://netify.co.uk/resell/voip-reseller/#commission", "claimant": "Netify", "evidence": "Commission wording corrected by Robert Sturt, 29 October 2026", "reviewed": "2026-10-29", "reviewedLabel": "29 October 2026" }, { "id": "netify-user-count", "label": "Netify Cloud Voice user count", "url": "https://netify.co.uk/resell/voip-reseller/#programme-facts", "claimant": "Netify", "evidence": "Minimum of three users confirmed by Robert Sturt, 29 October 2026", "reviewed": "2026-10-29", "reviewedLabel": "29 October 2026" }, { "id": "bt-product", "label": "BT Cloud Voice product information", "url": "https://business.bt.com/calling-messaging-tools/voip/cloud-voice/", "claimant": "BT Business", "evidence": "BT’s general product information; Netify’s three-user reseller minimum is a separate first-party statement", "reviewed": "2026-10-29", "reviewedLabel": "29 October 2026" }, { "id": "bt-relationship", "label": "BT Business authorised partners", "url": "https://business.bt.com/bt-authorised-partners/", "claimant": "BT Business", "evidence": "External confirmation of the Netify relationship only", "reviewed": "2026-10-29", "reviewedLabel": "29 October 2026" } ] }, "partner_evidence": { "reviewed": "2026-10-29", "partner": { "name": "Authorised partner of BT", "image": "/bt-authorised-partner-endorsement.png", "source": "https://business.bt.com/bt-authorised-partners/", "text": "BT’s website features Robert Sturt, Managing Director of Netify Group, describing the partner relationship." }, "award": { "name": "BT Cloud Voice Partner of the Year", "period": "Financial year 2025/2026", "recipient": "Netify", "image": "/bt-cloud-voice-partner-of-the-year.jpg", "artifact": "BT Partner Event 2025 trophy photograph", "provenance": "Netify’s existing trophy photograph. Cloud Voice category and financial year confirmed by Netify." }, "links": [ { "label": "Programme fact sheet", "url": "/resell/voip-reseller/#programme-facts" }, { "label": "Uptel reseller interview", "url": "/resell/voip-reseller/#uptel-reference" }, { "label": "Meet the Netify team", "url": "/staff-list/" } ] }, "partner_process": { "reviewed": "2026-10-29", "publisher": "Netify", "illustrationNote": "Process illustration, not measured performance. The steps do not represent a promised timescale.", "reviewNote": "An application starts a Netify review. It does not create BT approval or a contractual commitment. Netify confirms the applicable route, checks and written terms before progression.", "contactNote": "Netify’s reseller team handles applications. Your contact and the support route are confirmed during review.", "steps": [ { "id": "apply", "title": "Apply", "diagramLines": [ "Apply" ], "responsibility": "Your business", "detail": "Send your company details and the services you sell through the application page. Include suitable times for a conversation." }, { "id": "review", "title": "Review and onboarding", "diagramLines": [ "Human review", "and onboarding" ], "responsibility": "Netify’s reseller team", "detail": "Netify reviews your business, discusses programme fit and confirms the current commercial terms and the checks needed before you can sell." }, { "id": "quote", "title": "Requirements and quote", "diagramLines": [ "Requirements", "and quote" ], "responsibility": "You and Netify", "detail": "You establish the customer’s requirements and gather accurate information and authorisation. Netify helps with product selection, pricing and deal registration." }, { "id": "order", "title": "Order coordination", "diagramLines": [ "Order", "coordination" ], "responsibility": "You and Netify", "detail": "Netify helps with submission, order updates and outstanding actions. You keep the customer informed and provide any information needed to progress the order." }, { "id": "service", "title": "Delivery, billing and support", "diagramLines": [ "BT delivery,", "billing and support" ], "responsibility": "BT", "detail": "BT provisions the service, holds the customer contract, bills the customer directly and provides ongoing service support. Confirm product-specific support and escalation arrangements." } ], "people": [ { "name": "Robert Sturt", "role": "Managing Director and Network Solutions Analyst", "detail": "Robert leads Netify’s commercial and technical work and reviews programme tools and the evidence used in Netify assessments.", "url": "/staff-list/#robert-sturt" }, { "name": "Harry Yelland", "role": "Cybersecurity Writer", "detail": "Harry researches supplier comparisons and practical buying requirements. He wrote the VoIP reseller comparison.", "url": "/staff-list/#harry-yelland" }, { "name": "Jill Poole", "role": "Compliance and Data Governance", "detail": "Jill supports Netify’s compliance and data-governance work, including supplier evidence and security assurance.", "url": "/staff-list/#jill-poole" } ] }, "earnings_answer": "Upfront commissions based on sales order value. Your rate, qualifying orders and payment conditions are confirmed in writing at application.", "when_not_the_netify_route": [ "You want your own brand on the bill: the BT route is not white label, so look at BT Wholesale Hosted Communications, Giacom’s Cloud Market or a platform such as CallSwitch One.", "You want to build platform margin: white label routes let you set your own pricing and keep the difference, at the cost of running billing and support yourself.", "Your customers are mainly outside the UK: the BT route is UK-focused; global UCaaS vendors such as RingCentral, 8x8 and Wildix fit international bases better.", "You want to run the platform: 3CX and self-hosted software PBX routes give an IT company full technical control the managed routes do not." ], "market_room": { "note": "The page derives per-route fit verdicts and a decision trail from a described business shape. The whole state encodes in the URL: assessments are addresses, shareable and resumable, with no account and no storage.", "shape_token_format": "{business}-c{customers}-uk{0|1}-p{0|1|2}-br{0|1}-sd{0|1}-h{q|y|m} where business is msp, itc, tel or str; p is provisioning none, some, team; h is quarter, year, multi-year.", "curated_shapes": [ { "question": "Should a UK MSP resell hosted VoIP?", "url": "https://netify.co.uk/resell/voip-reseller/programme-guide/?shape=msp-c40-uk1-p0-br0-sd0-hq" }, { "question": "Which VoIP route fits an MSP that wants its own brand on the bill?", "url": "https://netify.co.uk/resell/voip-reseller/programme-guide/?shape=msp-c80-uk1-p1-br1-sd1-hm" }, { "question": "Can an IT consultancy sell VoIP without a provisioning team?", "url": "https://netify.co.uk/resell/voip-reseller/programme-guide/?shape=itc-c25-uk1-p0-br0-sd0-hq" }, { "question": "How does a telecoms reseller move customers from ISDN to hosted voice?", "url": "https://netify.co.uk/resell/voip-reseller/programme-guide/?shape=tel-c200-uk1-p1-br0-sd1-hy" }, { "question": "Which VoIP route fits a startup building its own comms brand?", "url": "https://netify.co.uk/resell/voip-reseller/programme-guide/?shape=str-c5-uk1-p2-br1-sd1-hm" } ] }, "agentic_endpoints": { "mcp_server": "https://netify.co.uk/api/mcp/", "tool": "compare_voip_reseller_routes", "tool_shape_input": "Pass shape_fields to receive fit verdicts, the decision trail and a resume_url into the rendered market room.", "bt_route_chain": [ "get_programme_facts", "estimate_commission", "check_eligibility", "request_rate_card", "apply_to_resell" ], "workspace": "https://netify.co.uk/bt-reseller-programme/" }, "citation": { "form": "UK VoIP reseller routes compared, Netify (netify.co.uk/resell/voip-reseller/programme-guide/), reviewed 24 July 2026. CC BY 4.0 with attribution.", "licence": "CC BY 4.0 with attribution to netify.co.uk" }, "provenance": { "publisher": "Netify Group Limited, BT Authorised Partner since 2012", "verification": "https://business.bt.com/bt-authorised-partners/", "subject": "VoIP reseller routes in the UK, compared", "canonical": "https://netify.co.uk/resell/voip-reseller/programme-guide/", "machine_readable": "https://netify.co.uk/resell/voip-reseller/programme-guide/data.json", "licence": "Reuse permitted with attribution to Netify and the canonical URL. Only the headline rates published on the canonical page are included; the full current rate card is supplied after application.", "suggested_citation": "Netify, \"VoIP reseller routes in the UK, compared\", available at https://netify.co.uk/resell/voip-reseller/programme-guide/", "support": "support@netify.com" } }