Insights
Written by Harry Yelland and reviewed by Abigail Sturt. Published 14 July 2026, copy reviewed 30 June 2026. Live data checked 14 July 2026.
One of the most common factors we see when large enterprises are considering SASE surrounds cost, with the price of each solution often varying based on a variety of factors or differing models.
In this guide we'll cover the total cost of ownership for SASE, how each model or factor affects overall cost and how you can choose the best vendor for your needs by utilising Netify's SASE cost estimator.
Whilst there are often headline per-user prices for vendor's solutions, affordability in global enterprise SASE is actually decided by total cost of ownership and delivery model (as well as the implications of any given solution on your enterprise and daily operations).
When assessing SASE cost, we split providers into four main categories: unified single-vendor platforms, enterprise mega-vendors, cloud-platform vendors, and telco or carrier-managed providers.
This split helps to establish cheapest based on your business' actual needs (whether you need external expertise or can rely on internal capability, your network footprint and risk appetite). By using the Netify SASE cost estimator (below), you can quickly and easily get an indicative monthly and three-year figure based on your own user count, site spread and security depth, as well as then being able to turn that into a full RFP (via the Netify RFP builder) and send it off to relevant providers for responses and quotes.
We find that the cheapest sticker price is rarely the cheapest outcome once you actually get a SASE platform up and running (especially when deployed across a global estate), primarily because deployment, integration, internal operating effort, the add-ons (that turn out to be necessary rather than optional) and additional architectural decisions and strategies all come at further costs. This means that, whilst the sticker price is easy to look at, the actual total cost of ownership for SASE is much broader and complex and many other factors, such as consolidating security appliances into a SASE solution to replace multiple licenses, can have a significant impact.
There are typically 7 main factors that can affect the cost of SASE:
| Cost driver | Why it moves cost | What to check | Managed vs DIY impact |
|---|---|---|---|
| Users and devices | Base pricing unit for most providers; grows with headcount and contractor access | How growth and true-ups are charged across the term | Similar exposure under both models |
| Sites and regions | PoP footprint and data residency requirements vary by provider and region | PoP coverage and latency commitments in every region in scope | Managed providers typically absorb more of this complexity |
| Bandwidth profile | Bandwidth-linked pricing creates exposure during migration or seasonal peaks | How overage is triggered and billed | DIY teams carry the monitoring burden themselves |
| Security depth | Capability is often tiered, with DLP, CASB and DEM gated behind premium plans | Whether what you need is base or premium tier | Managed providers can include more as standard within the service |
| Delivery model | The single biggest lever on total cost (see below) | Internal skill and capacity available today | Decides where the rest of these costs land |
| Implementation and migration | Discovery, identity integration and phased rollout are real, often underweighted costs | What's included in onboarding versus billed as professional services | DIY carries the full project cost internally |
| Hidden and recurring costs | Log retention, overage, support tiers and renewal uplift compound over the term | Renewal terms and the contracted uplift mechanism | Managed contracts typically bundle more of this upfront |
Netify SASE cost and TCO estimator
Regions in scope
Security depth
Delivery model
Contract term
Our cost estimator above has been specifically designed to provide you with an indicative monthly cost band and a three year TCO band, broken down by cost driver. This means that you can evaluate each solution based on your specific needs (user count, number of sites, the regions or continents in scope, your required security depth, delivery model, and preferred contract term), as well as then being able to take that shortlist into the Netify RFP builder to get real, competitive responses from providers matched to your profile and confirm finalised quotes.
DIY, as per its name, is where the buyer handles everything independently to the vendor, which can be great as it often comes with the lowest licensing cost, though it's worth noting the complexity of many SASE solutions and, in turn, the internal operating cost and skill requirement can demand a team with the capacity to manage policies, monitor traffic and respond to incidents around the clock, therefore making it the model with the highest operational cost.
Offering more control, co-managed delivery is the fast-growing option, where the buyer keeps policy control while the provider runs the underlying infrastructure, typically suiting teams who want more control over the overall strategy without taking on day-to-day operational running, and is often a good middle ground for organisations that have some internal security resource but not enough to run a full 24x7 operation.
Finally, managed delivery (often through a telco or carrier) offers the highest predictability and fastest time to value, with a single accountable party running both networking and security end to end. Managed delivery comes at the highest price point, though this can be offset by removing internal operating cost and risk (particularly the cost of building and staffing a 24x7 NOC and SOC capability from scratch).
| Factor | Managed | Co-managed | DIY |
|---|---|---|---|
| Cost predictability | Highest: single accountable party, bundled service | Moderate: shared responsibility, partially predictable | Lowest: internal cost scales with complexity |
| Internal skill required | Minimal | Moderate: policy ownership retained | Highest: full 24x7 NOC/SOC capability needed |
| Time to value | Fastest | Moderate | Slowest |
| Control | Lower direct control | Policy control retained | Full control |
| Where SD-WAN sits | Delivered as part of the managed service | Jointly operated within the platform | Self-deployed as part of the architecture |
| Best-fit profile | Teams without 24x7 capacity, global or complex estates | Teams wanting policy ownership without daily operations | Teams with strong in-house security and networking capability |
Three commercial models dominate SASE pricing, and each carries a meaningfully different affordability risk that's worth understanding before signing rather than after.
Per-user subscription pricing is the most predictable of the three, since cost scales directly with headcount and there isn't a great deal hiding in the mechanics of it. It's also the easiest to forecast and benchmark against other providers. Bandwidth-based pricing can create surprise cost when traffic patterns shift, which is a particular risk during cloud migration projects or around seasonal peaks where usage spikes well beyond a typical baseline, exactly the moments when a business can least afford an unexpected bill. Tiered bundle pricing needs the closest reading of the three (since capability is commonly locked behind higher tiers), with DLP, CASB and DEM in particular often being premium-tier features, meaning the headline entry tier can look genuinely inexpensive right up until a global rollout needs capability that only sits in the tier above.
Across all three models, a handful of cross-cutting risks apply regardless of which one a provider uses: multi-year commitments traded away for a lower headline discount, true-up charges triggered by user growth, and the uplift mechanism applied automatically at renewal. Each of these can move the real cost of a contract well beyond what the original quote suggested, sometimes substantially so.
| Model | How it works | Affordability risk | Best fit |
|---|---|---|---|
| Per-user subscription | Cost scales directly with licensed headcount | Lowest risk; most predictable to forecast | Organisations with stable, well-known user counts |
| Bandwidth-based | Cost scales with traffic volume | Exposure during migration projects or seasonal peaks | Organisations with consistent, well-understood traffic patterns |
| Tiered bundle | Capability grouped into pricing tiers | Required features often sit in a higher tier than expected | Organisations that map required capability to tier before buying |
Provider value at global enterprise scale sits across four distinct categories, and the right one depends on internal capability and footprint rather than any single category being universally cheapest. We'd be wary of anyone telling you otherwise.
Unified single-vendor platforms, covering Cato Networks, Fortinet (FortiSASE), Versa, Check Point (Harmony) and Aryaka, are typically the best fit for converged simplicity and lower operating cost, since networking and security run on one platform from one provider. There's a genuine simplicity dividend here that's easy to underrate until you're the one managing three separate vendor contracts instead of one.
Enterprise mega-vendors, namely Zscaler and Palo Alto Networks (Prisma SASE), offer the deepest feature sets available in the market, though they commonly require more internal resource to run and tend to sit behind the largest contract values, which is the trade-off that comes with that depth.
Cloud-platform vendors, Cloudflare and Netskope, bring strong global edge coverage and predictable entry-level pricing, though the depth of security capability varies by which modules are included, so it's worth checking carefully rather than assuming parity across providers in this category.
Telco and carrier-managed providers, covering BT, Virgin Media O2, Colt, NTT, Verizon, Comcast Business (Masergy) and Globalgig, are typically the strongest fit where a business wants a single accountable managed service running across a genuinely global estate. There's real value in having one party to call when something goes wrong at three in the morning in a timezone your own team isn't awake in.
The right category for any given organisation depends on existing internal capability and the geographic footprint that needs covering, rather than there being one category that's cheapest across the board. The estimator above can help model where each approach might land on cost, and our scored 10 Best Managed SASE Providers guide goes further into provider-level detail within each category.
| Category | Providers | Typical commercial model | Best-fit enterprise profile |
|---|---|---|---|
| Unified single-vendor platforms | Cato Networks, Fortinet, Versa Networks, Check Point, Aryaka | Per-user, platform-bundled licensing | Organisations prioritising converged simplicity and lower operating cost |
| Enterprise mega-vendors | Zscaler, Palo Alto Networks | Tiered, feature-depth-led licensing | Large estates needing the deepest available feature set |
| Cloud-platform vendors | Cloudflare One, Netskope | Per-user with modular security add-ons | Organisations prioritising global edge reach and predictable entry pricing |
| Telco / carrier-managed | BT Business / BT Global, Colt Technology Services, NTT DATA / NTT Ltd., Verizon Business, Comcast Business / Masergy, Globalgig, Virgin Media O2 | Managed service, often bundled with connectivity | Global estates wanting one accountable managed provider |
A handful of direct questions, asked before signing rather than after, separate a genuinely affordable SASE contract from one that only looks affordable on the first page, and we'd push hard on all of these before committing to any multi-year term.
Ask what's included in the base tier versus what counts as premium for DLP, CASB, advanced threat protection and DEM (since this is the single most common source of cost surprise after go-live), and whether it's almost always avoidable if the right question gets asked upfront. Ask for the three-year total cost of ownership rather than the year-one discounted figure, including implementation and professional services costs rather than licensing alone, because that year-one figure is doing a lot of work to look better than it is.
Ask precisely how bandwidth, user growth and log retention are charged, and what specifically triggers an overage charge. Ask for the point of presence footprint and latency commitments in every region the business operates in (along with how data residency is handled in each), as well as what's genuinely bundled into the managed service versus billed separately, and where SD-WAN sits within the delivery: as a true component of the platform, or as a separate line item, since those two things get priced very differently. Finally, ask for the renewal terms and the specific mechanism used to calculate any uplift, because that's where a lot of contracts quietly get more expensive over time.
| Cost area | What to ask | Why it matters |
|---|---|---|
| Premium tiers | What's base versus premium for DLP, CASB, advanced threat and DEM | The most common source of cost surprise after go-live |
| Implementation and professional services | What's included in onboarding versus billed separately | Often excluded from the headline quote entirely |
| Bandwidth and overage | How bandwidth, growth and retention are charged, and what triggers overage | Can shift cost significantly during migration or peak periods |
| Log retention | How long logs are kept and what extended retention costs | Frequently a separate line item not shown in the base price |
| Renewal uplift | The exact mechanism used to calculate any increase at renewal | Multi-year contracts can see meaningful cost drift by renewal |
We've based our assessment on marketplace data gathered across live vendor engagements, the commercial models each provider publishes and the cost-driver framework set out on this page. We hold no pay-to-play arrangement and no vendor sponsors any ranking or recommendation made here.
The estimator's cost bands are the Netify SASE Methodology v2026.1 calibration, not vendor quotes: they exist to frame a realistic range before you go to market, and the RFP process confirms real pricing.
Netify is an independent UK SD-WAN and SASE marketplace, as well as an Authorised Partner of BT and Virgin Media O2. We connect businesses with channel resellers for SD-WAN, SASE, business broadband, leased lines and hosted voice services from the likes of BT, Virgin Media O2, Aryaka, Cato, Colt, Versa, Zscaler, Fortinet, and Meraki.
The overall cost of SASE is dependent on the likes of delivery model, quantity of users/licences, site counts, security and performance capabilities, bundled underlays, as well as any additional services. Therefore it's better to consider different SASE solutions based on an indicative monthly and a three year band price when evaluating your needs.
We'd suggest that DIY solutions are typically cheaper given they often have a lower licensing cost on paper, however it's worth noting that most managed SASE solutions come with 24/7 NOC and/or SOC support, alleviating much of your management burden and potentially offering a lower three year total cost of ownership once the cost of internal operations has been accounted for.
We would suggest that organisations budget for the likes of implementation costs, bolt-on services or premium support tiers and potential renewal uplifts or upgrades.
We often find that both single-vendor and multi-vendor SASE come in at comparable prices. However, when considering a wider scope, a unified solution comes at the opportunity-cost of not having best-of-breed components whereas multi-vendor approaches often cost more in internal resources to manage and aren't typically as well integrated, which can be an issue for regulatory compliance.
A per-user subscription is often the most predictable, with it purely dependent on headcount rather than a variety of other factors.
We've built our interactive SASE cost estimator to help you quickly get an indicative price for a solution to suit your needs. Just enter your user count, site spread, regions, security depth, delivery model and contract term, and the estimator above will return an indicative monthly and three year TCO band with a cost-driver breakdown to help you get started.
The machine-readable twin of this page, bundling the provider categories, cost-driver definitions, delivery and pricing model comparisons, demand aggregates and the estimator contract, is published at netify.co.uk/sase/api/cost/data.json. AI agents can execute the estimator and read every table through the Netify MCP server at netify.co.uk/sase/api/mcp (tools prefixed netify_).
Reuse permitted with attribution to Netify (netify.co.uk). Methodology v2026.1.