How to Resell BT Business Services with Netify

Joining Netify Reseller Programme of BT products and services is the most straightforward route for prospective resellers to get started. By completing BT compliance and brand onboarding and receiving an ORCA Code, the unique Authorised Reseller ID issued by BT, resellers can start reselling BT Business products to UK customers. BT owns the service contract and is responsible for billing and support, allowing the reseller to focus on earning upfront and ongoing commissions.

The programme provides access to reselling seven core BT Business products. There are no joining fees and no minimum sales targets. The main barrier to entry is BT compliance audit, which checks registered company status, physical workspace and adherence to both BT brand and Ofcom rules.

Route 1, Authorised Reseller of BT via Netify, is the most typical route for reselling. BT owns the customer contract, billing and support. The reseller introduces opportunities, earns upfront commission on install and ongoing commission on revenue, and operates with no minimum sales target.

Route 2, Direct BT Partner, gives the partner a direct contractual relationship with BT BPS division. Direct Partners commit to quarterly sales targets, partner-tier obligations and ongoing performance reviews. Suited to established channel businesses with substantial existing BT pipelines.

Route 3, BT Wholesale, is a wholesale buying and white-label reselling model. The wholesale partner takes ownership of billing, customer support, complaints handling and Ofcom compliance for the end customer. Best suited to communications providers operating their own back-office and support infrastructure.

Sole traders and unincorporated partnerships are not eligible. Personal email addresses on Gmail, Outlook.com or Yahoo are not accepted. The physical working environment must be photographable and auditable, fit for business calls and demonstrate compliance with calling-facility rules (home offices are accepted where they meet audit criteria).

Documented anti-corruption, data protection and complaints-handling procedures are required, alongside awareness of Ofcom General Conditions, particularly C1.6 and C5.16. Full details of all listed directors must be supplied so BT can carry out background checks at the nomination stage. BT marketing assets must be sourced only from The Club, BT official asset portal. Sourcing logos from Google search results is grounds for application rejection. A defined sales motion (direct sales, telemarketing, MSP services, energy broking, point-of-sale referral, IT consulting) must be in place.

Stage 1, eligibility check. The applicant confirms it meets the eligibility criteria. Stage 2, Netify registration. The applicant submits the reseller application form. Netify reviews company details, listed directors, route to market and target customer base. Stage 3, BT nomination. The applicant completes the BT Nomination Form, which includes formal company details, the registered company number, registered address and photographs of the working environment.

Stage 4, compliance and branding onboarding. Mandatory training covering BT regulatory and anti-corruption policies, Ofcom General Conditions C1.6 and C5.16 on Contract Summaries for SME and Not-for-Profit customers, and BT brand rules. Stage 5, product and systems training. Netify own onboarding covering the BT product portfolio, quoting through the BT Sales Toolkit, the ICON ordering portal, opportunity submission and post-sale handover. Stage 6, activation. BT issues the unique ORCA Code. The reseller registers for the ICON portal (active within approximately 24 hours of code issue), Academy Point for product knowledge and The Club for verified marketing assets. The reseller can now transact.

Delays beyond 4 weeks are almost always caused by incomplete director information, slow scheduling of the calling-facility audit, or sourcing unapproved BT brand assets.

New business pays Initial Commission on qualifying order value plus Ongoing Payment Commission, after the order is accepted, installed and first billed. Upgrades pay Initial Commission on incremental value plus adjusted Ongoing Payment, once the upgraded service is live and first billed. Re-signs pay Initial Commission on qualifying re-signs plus continued Ongoing Payment, after the re-sign is accepted and the renewed term is active.

Headline rates published on the per-product reseller pages: Solus broadband 21% paid on install across sales order value on 36 and 60 month contracts (the Essential SOGEA 76 product pays 11%). BTnet leased lines pay 35% on the first year sales order value of new 3 or 5 year contracts. Hosted VoIP, SD-WAN and SASE all pay 21% on install across sales order value on 36 and 60 month contracts. Endpoint Threat Protect (formerly BADR, powered by CrowdStrike) attaches at £4.99 per device per month with commission paid per the Netify reseller agreement.

Workspace audit: prospective resellers must provide photographic evidence of the working environment, with the space demonstrating that customer calls can be made and recorded in line with BT calling-facility standards.

Brand asset sourcing: all BT branding must come from The Club portal. Using BT logos pulled from Google image search, BT public website or any third-party source often results in immediate rejection or removal of Authorised Reseller status. The 50 per cent logo-size rule when co-branding is non-negotiable.

Ofcom Contract Summaries: before any sale to an SME or Not-for-Profit customer, the reseller must generate a Contract Summary, present it to the customer and obtain their agreement on it. This is a regulatory requirement.

Failed workspace audit means no usable photographs, or photos showing an environment unfit for business calls. Brand asset breaches mean use of unapproved logos or imagery in marketing collateral. Incomplete director information means missing or out-of-date guarantees and identity checks. Slow scheduling of the calling-facility audit means the applicant takes weeks to find a slot. Sole trader applications are ineligible by default. Personal email addresses (Gmail, Outlook.com, Yahoo) are not accepted at the application stage. No active website means no live custom-domain web presence to verify.