NNetify

Synthetic customer opportunity example

How should a reseller qualify SD-WAN and security for a multi-site retailer?

A synthetic retail opportunity linking branch connectivity, managed WAN, security, payment-environment and rollout questions.

This example contains no applicant or customer data. It is discovery guidance, not an availability check, formal design, quotation, compliance decision or order.

Scenario

Eighteen-store UK retailer with a head office and cloud applications

  • Branches depend on point-of-sale and cloud applications.
  • The customer wants central network management and stronger security controls.
  • Current access services, resilience and payment-environment boundaries vary by site.

Initial opportunity result

3 potential BT product families to explore

Validate branch rollout, payment environments, seasonal demand, guest access and resilience for trading locations.

BTnet leased line

A possible dedicated-connectivity route where bandwidth, service levels or resilient access matter.

Validate: Confirm each address, bandwidth, bearer, diversity, construction and service-level requirements.

BT Managed SD-WAN

A possible managed WAN route for a distributed estate requiring central policy and operations.

Validate: Confirm sites, underlay, platform preference, application flows, resilience, management scope and migration plan.

BT managed SASE and security

A possible managed security route where network and cloud-delivered controls must be considered together.

Validate: Confirm required security controls, users, sites, data locations, logging, compliance and responsibility boundaries.

Next: Use the discovery questions to qualify the opportunity, then ask Netify to validate product availability, solution design and commercial terms.

Material risks

  • • A product family cannot be selected until site access, resilience and application flows are understood.
  • • Payment, guest-access and corporate traffic boundaries require explicit design.
  • • A phased migration must account for trading hours and rollback at each branch.

Discovery questions

  • • Which locations, access services, bandwidths, contract dates and resilience arrangements exist today?
  • • Which security controls, devices, users, compliance obligations and operational responsibilities are required?

Evidence to collect

  • • site and circuit inventory
  • • application and traffic-flow map
  • • payment-environment boundaries
  • • security and logging requirements
  • • rollout sequence and blackout periods
  • • management responsibility matrix

Assess an anonymous customer opportunity

Use the same controlled rules with a sector, estate type and stated needs. Do not enter names, contacts, addresses, account numbers or confidential information.

Run the assessment

Methodology reviewed 2026-08-27. Rules version 2026-08-27.1. Product fit and final design require human validation by Netify and, where applicable, BT.