The customer
relationship.
Find the opportunity. Understand the requirements. Advise on the right product and progress the sale.
- Customer discovery
- Sales and advice
- Renewal conversations
NETIFY VOIP RESELLER PROGRAMME · BT AUTHORISED PARTNER SINCE 2012 [1]
Become a BT Hosted
VoIP Reseller
with Netify
Your customers. BT’s voice.
A new revenue stream.
You: advise & sellNetify: quote & registerBT: contract, bill & support
£0Joining fee
36 / 60Month Cloud Voice contracts
UpfrontCommissions based on sales order value
Programme terms: Netify. Exact rates and payment conditions confirmed in writing at application.
A QUESTION BEFORE YOU APPLY?
Start with an email.
Leave your business email and we’ll reply to answer your questions about reselling BT Business, Virgin Business, O2 Mobile and Microsoft Teams through Netify®.
THE PARTNER RELATIONSHIP
BT partner recognition.
The partnership
BT’s website features Robert Sturt, Managing Director of Netify Group, describing the partner relationship.
Read Netify’s testimonial on BT’s websiteThe recognition
BT Cloud Voice Partner of the Year
Awarded to Netify
View the trophy photographTHE SHORT ANSWER
Which VoIP reseller programme
fits your business?
Netify Reseller Programme suits UK MSPs, IT consultants and telecoms sales businesses that want to sell BT Cloud Voice and Cloud Voice Express without operating their own voice billing platform. Customers contract with BT; BT manages billing and ongoing service support. Partners earn upfront commissions based on sales order value. There is no joining fee, minimum spend or sales target. Exact rates and conditions are supplied in writing.
Check the fit for your business →FROM APPLICATION TO CUSTOMER SERVICE
Know who does what.
Netify’s reseller team handles applications. Your contact and the support route are confirmed during review.
Your business
Apply
Send your company details and the services you sell through the application page. Include suitable times for a conversation.
Netify’s reseller team
Review and onboarding
Netify reviews your business, discusses programme fit and confirms the current commercial terms and the checks needed before you can sell.
You and Netify
Requirements and quote
You establish the customer’s requirements and gather accurate information and authorisation. Netify helps with product selection, pricing and deal registration.
You and Netify
Order coordination
Netify helps with submission, order updates and outstanding actions. You keep the customer informed and provide any information needed to progress the order.
BT
Delivery, billing and support
BT provisions the service, holds the customer contract, bills the customer directly and provides ongoing service support. Confirm product-specific support and escalation arrangements.
An application starts a Netify review. It does not create BT approval or a contractual commitment. Netify confirms the applicable route, checks and written terms before progression.
People behind the programme and research.
Robert Sturt
Managing Director and Network Solutions Analyst
Robert leads Netify’s commercial and technical work and reviews programme tools and the evidence used in Netify assessments.
Harry Yelland
Cybersecurity Writer
Harry researches supplier comparisons and practical buying requirements. He wrote the VoIP reseller comparison.
Jill Poole
Compliance and Data Governance
Jill supports Netify’s compliance and data-governance work, including supplier evidence and security assurance.
THE WORKING SIDE OF RESELLING
Inside your
reseller portal.
Set up the service, choose handsets and follow Cloud Voice orders through Netify’s portal.
Portal access follows application, approval and onboarding.
Set up the service.
Choose the care level, contract term, call plan and user count before passing the order for review.
Portal interface shown with demonstration data. These are Cloud Voice screens; Cloud Voice Express has a separate order flow.
THE DIGITAL VOICE TRANSITION
A changing network.
A reason to talk.
Help customers understand what replaces their analogue line, before discussing the sale.
Analogue lines remaining
Openreach network · millionsSources: Openreach 5 February [2], 31 July [3], 24 September [4]. Not a forecast.
View the chart data
| Date | Analogue lines |
|---|---|
| 5 February | 2.8 million |
| 31 July | 1.5 million |
| 24 September | 1.2 million |
350,000
business premises still on analogue
Openreach’s estimate on 24 September 2026. Premises are a different measure from the line totals in the chart. [4]
31 January
2027
2027
PSTN retirement deadline
Broadband safeguards do not extend the closure date. Plan around each customer’s service dependencies. [4]
HOW THE PROGRAMME WORKS
Build the relationship.
Leave the service to BT.
A defined role for everyone. Fewer systems for you to run.
The customer
The route
into BT.
Work through Netify for programme access, quoting and deal registration.
- Partner onboarding
- Quoting support
- Deal registration
The service
behind the sale.
BT holds the end-customer contract and manages the operational service relationship.
- Customer billing
- Service provisioning
- Ongoing service support
Responsibility summary of the Netify provider-billed route. Your written partner agreement governs the arrangement.
THE COMMERCIAL MODEL
Upfront commissions.
Based on sales order value.
Your commission rate, qualifying orders and payment terms are confirmed in writing during application review.
Know the terms.
Before you start.
Sell BT Cloud Voice and Cloud Voice Express and earn upfront commissions based on sales order value. Netify confirms the applicable rate and conditions before you commit.
Explore the earnings estimator →THE VOICE PORTFOLIO
The right voice.
For the right business.
Start with the customer’s requirements, then choose the product.
FOR A BUSINESS PHONE SYSTEM
BT Cloud Voice
A hosted phone system with Basic, Connect and Collaborate feature packs. Use the customer’s calling, collaboration and call-routing needs to choose the right configuration.
Explore customer pricing ↗FEATURE PACKSBasic.
Connect.
Collaborate.
Connect.
Collaborate.
Calling plans and features depend on the selected package. Confirm the configuration in the customer quote.
FOR SIMPLER CALLING NEEDS
Cloud Voice Express
A separate digital voice service included with a BT Business Fibre bundle. Calls use the business number through compatible phones or the mobile app. Check number, location and feature requirements before quoting.
Read BT’s product specification ↗BT’S PUBLISHED CAPABILITYUp to 4
phone numbers.
phone numbers.
BT describes support across up to four business locations. Check the applicable bundle and configuration. [5]
FOR THE CONNECTION BEHIND THE CALL
Broadband & BTnet
Assess connectivity alongside the voice requirement. BT Business broadband and BTnet leased lines sit within the wider Netify reseller portfolio; qualify availability and resilience for the customer’s site.
Explore the BT portfolio ↗THE CUSTOMER CONVERSATIONVoice.
Connectivity.
Resilience.
Connectivity.
Resilience.
Confirm availability, failover, power requirements and service terms. Product commissions may have different payment schedules.
Product overview from Netify’s existing BT voice pages and BT’s Express specification. [5]
CHOOSE YOUR OPERATING MODEL
A good fit matters
more than a sales pitch.
Choose Netify when you want the provider to bill and support the service. Compare wholesale routes if you need your own brand and retail pricing.
Three routes into hosted voice
White label platforms
You sell hosted voice under your own brand on someone else’s platform: your name on the bill, your billing engine, your support desk answering. BT Wholesale, Giacom’s Cloud Market and platform vendors such as Dstny’s CallSwitch One document this route for UK resellers. The margin is yours to set, and so are the billing, compliance and support obligations that come with it.
Vendor partner programmes
You join a UCaaS vendor’s channel programme and sell its branded service: Gamma’s Horizon through its channel partners, Wildix’s channel-only MSP model, 3CX’s tiered partner programme, RingCentral Reach and the 8x8 channel programme. Tracks vary from full resale with your billing to agent-style introductions, and tiers reward accreditation and volume.
The authorised carrier route
You resell a carrier’s hosted voice service under the carrier’s own contract. This is the route Netify operates for BT Cloud Voice: BT owns the contract, billing, provisioning, number porting and support; you own the customer relationship and earn BT Cloud Voice commission upfront, based on sales order value. The fastest way in if you do not want to build billing or a support desk.
Netify is a route to consider. You sell through an authorised partner programme, with BT holding the customer contract, billing and support. Review the written commission terms before joining.
| What matters | Netify’s BT route | Typical white-label route |
|---|---|---|
| Customer contract & bill | BT | Your business |
| How you earn | Agreed commission | Retail margin less operating costs |
| Customer-facing brand | BT service and invoice | Your brand |
| Voice service support | BT service support | Your support, with supplier escalation |
| Retail pricing | BT quotation and programme terms | You set prices within supplier terms |
Typical model comparison, not a claim about every wholesale provider. Specific contracts govern responsibilities. Compare other VoIP reseller programmes ↗
CLEAR ANSWERS
Before
you join.
Programme facts, without the guesswork.
What is Netify’s VoIP reseller programme?
Netify provides an authorised partner route to selling BT business voice products, including BT Cloud Voice and Cloud Voice Express. BT holds the end-customer contract and manages billing and service support. Netify supports partner access, quoting and deal registration.
Who should consider Netify?
UK MSPs, IT consultants, telecoms advisers and sales businesses that want to add BT voice to an existing customer relationship and earn commission, while BT handles customer billing and the underlying service. A wholesale route may fit better where own-brand billing and retail-price control are essential.
How is BT Cloud Voice commission paid?
Upfront commissions are based on sales order value. Exact rates, qualifying orders, eligibility and payment conditions are confirmed in your written agreement.
Are there joining fees or minimum sales targets?
Netify publishes no joining fee, no minimum spend and no sales targets for this dealer route. Admission and commercial terms remain subject to the programme’s application process and written agreement.
Is this a white-label VoIP programme?
No. The end customer receives a BT contract and BT invoice. A business that needs its own brand on the bill and control over retail pricing should compare wholesale and white-label VoIP programmes. Read the full programme comparison.
What should I check before moving a customer to VoIP?
Confirm the phone numbers and porting plan, broadband availability, call-routing needs, handsets, power and backup arrangements, and any alarms, lifts, payment terminals or other equipment dependent on the existing line. Agree the migration plan and responsibilities before placing an order.
How do I become a VoIP reseller in the UK?
Choose your route first. If you need your own brand on the bill, you need a wholesale white label platform and the operational overhead that comes with it. If you want voice revenue without running a phone company, apply to an authorised partner programme. Through Netify, a BT Authorised Partner since 2012, you sell BT Cloud Voice and Cloud Voice Express under the dealer model, BT handles billing and support, and BT Cloud Voice commission is paid upfront, based on sales order value. The rate card arrives in writing at application.
What is a white label VoIP reseller, and do I need to be one?
A white label VoIP reseller buys wholesale voice services and sells them under its own brand, with its own billing, its own pricing and its own support desk. You need to be one only if brand ownership and margin control are the point of your business. For most MSPs, IT firms and brokers, the overhead of billing, collections, support staffing and Ofcom compliance outweighs the margin, and the commission route through an authorised partner earns from the same customers with none of it. This programme is the second route, not the first, and says so plainly.
How do VoIP resellers make money?
Two ways, depending on route. White label resellers make margin, the difference between wholesale cost and their retail price, and pay for billing, support and compliance out of it. Authorised partner resellers earn commission instead. For BT Cloud Voice, upfront commissions are based on sales order value on 36 and 60 month contracts, covering new business, upgrades and re-signs. There is nothing to join, no spend to commit to, and the rate card is provided in writing when you apply, so the economics are visible before you start.
What VoIP products can I resell without my own billing platform?
Under the dealer model, all of them on this page. BT Cloud Voice on the Basic, Connect and Collaborate packs, Cloud Voice Express bundled with SOGEA or FTTP fibre, and BTnet leased lines alongside. BT owns the contract, the bill and the support desk in every case, so no billing platform, provisioning stack or voice support team is required on your side. Your role is the introduction and the sale, and your existing customers stay yours commercially for renewals, upgrades and new business.
EVIDENCE, NOT SUPERLATIVES
A programme you
can check.
Netify is describing its own programme. External network figures come from Openreach. Each source is identified so you can check the basis.
N
Netify Group Limited
UK company number 07087612.
Managing Director: Robert Sturt.
Programme terms drawn from Netify’s published reseller pages. Presentation and source links checked 29 October 2026; product prices retain their original review dates in the reference below. Rates and eligibility are subject to the written partner agreement.
Verify the BT relationship ↗- BT Business: authorised partners ↗Independent confirmation of Netify’s BT relationship. Since-2012 date: Netify’s company record.
- Openreach: 5 February 2026 ↗2.8 million analogue lines remaining.
- Openreach: 31 July 2026 ↗1.5 million analogue lines remaining.
- Openreach: 24 September 2026 ↗1.2 million lines; around 350,000 business premises; 31 January 2027 deadline.
- BT: Cloud Voice Express ↗Product description and number/location capabilities.
- Netify: company facts ↗Legal identity and BT Authorised Partner since 2012.
THE RESELLER INTERVIEW
Selling BT Cloud Voice with Uptel.
1 January to 29 October 2026
- Completed orders
- 56
- Licences
- 146
“recorded 56 completed BT Cloud Voice orders through Netify, covering 146 licences”
Uptel is the trading name of Monitronics Limited. These are its reported BT Cloud Voice orders through Netify.
Figures supplied by M K Alam. Published by Netify on 29 October 2026; not independently audited.
Interview with M K Alam, Uptel. Edited for clarity and published by Netify on 29 October 2026.
Tell us about Uptel and your customers.
Uptel is the trading name of Monitronics Limited. We help UK businesses choose BT Business services, including broadband, Cloud Voice, Cloud Voice Express, leased lines and endpoint security.
Much of our work is with smaller organisations that need straightforward advice on connectivity and phones. Our Cloud Voice orders through Netify typically involve around three users. These businesses often have no dedicated telecoms or IT team.
Why did you choose Netify?
We wanted help selling BT Business services without having to build the whole ordering and administration process ourselves. We wanted to keep our customer relationships and have someone to help with product selection and order progress.
We considered how different reseller arrangements would fit our business. Netify brought pricing, order submission and tracking together, with a team we could speak to when we needed help.
What does a typical Cloud Voice order involve?
Illustrative example, not a named customer case.
We sell BT Cloud Voice alongside broadband. Most of our recorded Cloud Voice requirements have been for two to seven licences.
A typical example would be a small business needing three users that wants to keep its existing number. We would find out how calls should reach the team, check handsets and connectivity, then prepare the proposal. Netify would help with submission and following the order through provisioning and number porting.
What did Netify help with?
Netify helped us turn customer requirements into an order. That meant checking the proposed service, preparing pricing and identifying the information needed before submission.
The tracker gave us a place to check updates and outstanding actions. If something was unclear, we could raise it with the team rather than leave our salespeople to work it out alone.
Who was responsible for what?
We understood the customer’s requirements, explained the proposal and collected accurate information and authorisation.
Netify helped with ordering and coordinating outstanding actions. BT delivered the service and billed the customer directly. Knowing who needed to act helped us give the customer a useful update.
What results can you put a number to?
Between 1 January and 29 October 2026, we recorded 56 completed BT Cloud Voice orders through Netify, covering 146 licences.
Those figures cover completed Cloud Voice orders in that period. They are not a count of unique customers or all broadband and voice records in the tracker. We have not measured time saved, so we would not put a number on that.
What could have worked better?
With several parties involved, it can be hard to get a clear explanation of what is holding up an order, who needs to act and when the next update is due.
We would put more emphasis on collecting complete customer and porting information at the start. New team members also need to understand that submission, acceptance, installation and number porting are separate stages.
Who would you recommend this route to?
Businesses that already work with small-business customers and want to add BT connectivity and voice services without building the whole administration process from scratch.
It suits resellers who want to stay involved with their customers and have help with ordering and coordination. Our order profile shows that smaller requirements of two or three users can be a useful part of the business.
THE PROGRAMME FACT SHEET
The terms.
The points to check.
Prepared by Netify Group Limited ·
The provider-billed BT voice route through Netify. Product availability, customer quotations and your written partner agreement govern each sale.
- Who it suits
- UK MSPs, IT consultants and telecoms resellers that want to sell BT-branded voice without running their own voice billing platform.
- Cloud Voice user count
- BT Cloud Voice is available through Netify from three users. Confirm the product and configuration in the customer quote.
- Customer contract and billing
- BT holds the customer contract and sends the customer’s bill. The reseller earns agreed commission.
- Support responsibilities
- The reseller gathers requirements and advises the customer. Netify helps with onboarding, quoting and deal registration. BT provisions the service and provides ongoing customer service support.
- Branding and prices
- This is a BT-branded service, with a BT invoice. It is not a white-label billing platform and does not give the reseller full control of retail prices.
- Joining and commitments
- Netify publishes no joining fee, minimum spend or sales target. Application, approval and onboarding come before selling.
- Cloud Voice commission structure
- Upfront commissions based on sales order value. Your rate and payment conditions are confirmed in writing.
Get these points confirmed in writing
The published summary does not settle the following terms. Ask for them in your rate card, partner agreement and customer quote before committing.
- Rates and qualifying orders
- What rate applies to your products and order types, and which charges count towards commissionable sales order value?
- Payment milestones
- What qualifies an order for upfront commission, and when is payment due under your agreement?
- Cancellations and clawbacks
- What happens to commission if an order is cancelled, changed, unpaid or ended early?
- Customer relationship and renewals
- What rights apply to deal registration, renewals, customer contact and the relationship if you leave the programme?
- Support and escalation
- Who handles each product’s faults, order delays and porting issues, and what response commitments apply?
- Eligibility and order scope
- Which business, compliance and product checks apply? Confirm licence quantities, contract term and whether the quote is for a new system, migration or additional users.
Save your requirements.
Build and save your VoIP partner fit brief →
Buying a phone service? Find a verified Netify reseller and ask for an introduction →
THE COMPLETE PROGRAMME REFERENCE
Go deeper.
Keep every detail.
Page updated . Explore the full programme guidance, product specifications and tools. Product prices and programme research retain their stated review dates; your written quote and agreement confirm current terms.
- BT Hosted VoIP product reference
Cloud Voice, Express, Teams Voice, product tables, support and glossary
- Programme guidance & reseller tools
Eligibility, application and full FAQs
- UK VoIP reseller programmes compared and how to choose your partner
YOUR NEXT CONVERSATION
Bring the customer.
Build the opportunity.
Apply to join the Netify reseller programme.
Choose the programme with the facts in front of you.
Your application goes to Netify for review.