Can I resell Virgin Media Business through Netify today?
Not yet. A Virgin Media Business reseller route via Netify is being scoped. Today, Netify resells the BT Business portfolio under our BT Authorised Partner agreement (held since 2012). Resellers who want to be first into the Virgin Media Business programme when it opens can register interest on this page.
Netify is independent of the carriers we resell. We add programmes when the commercial terms are good enough for resellers to make money on the deal, and when the operational model (billing, support, escalation) is one we can stand behind. The Virgin Media Business route is in that evaluation phase.
In the interim, the same reseller types who would buy from a Virgin Media Business programme (MSPs, IT consultants, telecom providers, brokers, multi-site retailers) are already supported on the BT programme.
What can I resell through Netify today?
Six BT Business product families: BT Cloud Voice, BT Leased Lines (BTnet), BT Managed SD-WAN on Cisco Meraki and Fortinet, BT SASE, BT Business Broadband (FTTP, SOGEA, SoADSL) and BT Cloud Work. Headline commission is 21% upfront on new Solus broadband contracts and 35% first-year on new BTnet leased line contracts.
BT delivers, bills and supports the customer. Netify pays your commission and gives you partner portal access, sales collateral, training and a named partner manager. Onboarding takes 2 to 3 weeks from accepted application to live reseller code.
Reseller commission is paid against the contract sales-order-value (broadband) or first-year sales-order-value (BTnet), upfront on install. No claw-back on contracts that complete their term.
Why is Netify evaluating Virgin Media Business?
Two reasons. Virgin Media Business has fibre and cable footprint that complements BT Openreach in pockets of the UK (particularly urban high-street and multi-site retail estates). Resellers regularly ask for an alternative carrier they can quote alongside BT on the same deal. Adding Virgin Media Business would give Netify partners a second-source carrier on the same commercial framework.
The Netify model has always been about giving partners a marketplace, not a single carrier. The Netify Vendor Marketplace already lists 30+ pre-vetted suppliers across SD-WAN, SASE and security. A Virgin Media Business reseller route adds a connectivity option on the same partner contract.
The commercial detail (commission, contract terms, minimums) is still being finalised. Anyone on the interest list will get the rate card as soon as it is signed.
Who should register interest in the Virgin Media Business reseller route?
UK-registered Ltd companies already selling business connectivity, voice or IT services. Most common partner profiles are MSPs, IT consultants and integrators, telecom and communications providers, telemarketing and lead-generation agencies, point-of-sale providers, energy brokers and multi-site retail brokers.
You do not need prior telecoms experience. You do need to be a UK Ltd company, have a business bank account, and pass standard credit and compliance checks during onboarding. Same eligibility bar as the existing BT Business reseller programmes Netify operates today.
How does the Netify reseller model work?
Netify holds the carrier relationship. You sell to the customer. The carrier delivers, bills and supports the customer. Netify pays your commission against the sales-order-value of the contract, upfront on install. No minimum spend, no joining fee, no minimum sales target.
This contrasts with going direct to a carrier reseller programme, where direct-partner status typically requires sustained sales performance and minimum annual spend commitments (BT Wholesale, for context, sits north of GBP 250,000 annual minimum). The Netify route exists for resellers who want carrier-grade commission without the volume commitment.
A named partner manager handles escalations, pre-sales technical questions and quarterly commercial reviews. Vendor marketplace and RFP builder access are included.
When will the Virgin Media Business reseller route open?
Date is not yet confirmed. Anyone on the interest list is contacted directly when the programme opens, with the published commission rate, contract terms and minimums.
Registering interest does not commit you to anything. It puts you on the early-access notification list. If the commercial terms work for your business when the rate card is published, you can apply. If they do not, you walk away.
Glossary: Netify carrier reseller terms
- Authorised Partner of BT
- The commercial relationship status BT grants to a named partner. Netify has held BT Authorised Partner status since 2012 and is listed at business.bt.com/bt-authorised-partners/. The terminology Netify expects to use for any future Virgin Media Business arrangement will follow the carrier's own brand guidance.
- Authorised Supplier
- A reseller onboarded under a Netify Authorised Partner agreement. Sells the carrier's products to UK businesses without needing to hold direct carrier contract status or meet the carrier's minimum spend thresholds.
- Solus broadband
- A broadband contract sold standalone, not bundled with voice or other services. The BT Business broadband Solus rate on new Netify partner orders is 21% upfront commission across FTTP, SOGEA and SoADSL on 36 and 60 month contracts.
- BTnet
- BT Business Internet, the BT dedicated leased line product. Speeds from 30Mb to 10Gbps. 100% availability SLA. 5-hour target fix. Sold under the Netify Reseller Programme for BT Business Internet at 35% first-year commission.
- Sales Order Value (SOV)
- The total contract value over the full contract term, calculated as monthly customer price multiplied by contract length in months. Reseller commission is paid as a percentage of SOV.
- Carrier reseller programme
- A commercial arrangement under which a third-party reseller sells a named carrier's products to end customers. The carrier delivers, bills and supports the customer; the reseller earns a commission against contract value.
- Vendor marketplace
- The Netify-curated index of 30+ pre-vetted SD-WAN, SASE and security suppliers. Netify partners can quote any marketplace vendor on a customer deal in addition to the BT-led carrier programmes.
- RFP builder
- The Netify procurement tool that generates a structured RFP document from input fields and publishes it to the vendor marketplace. Used by enterprise buyers (healthcare trusts, multi-site retailers, manufacturers, financial services firms) to run a vendor-neutral procurement process.
- Carrier-of-choice
- The position taken by a Netify reseller on a given deal, choosing whichever carrier or marketplace vendor best fits the customer requirement. The intent of adding Virgin Media Business to the Netify reseller surface is to widen carrier-of-choice on multi-site UK deals.
- Openreach underlay
- The Openreach physical fibre and copper estate that underpins BT Business Broadband and BTnet products. Virgin Media Business operates a separate cable and fibre footprint, which is one reason resellers ask for a second-source carrier on multi-site UK deals.
Frequently asked questions
Is the Virgin Media Business reseller route open today?
No. The route is being scoped. Register interest on this page to be notified when the programme opens for applications.
What can I resell with Netify today?
BT Cloud Voice, BT Leased Lines (BTnet), BT Managed SD-WAN on Cisco Meraki and Fortinet, BT SASE, BT Business Broadband and BT Cloud Work. Netify is a BT Authorised Partner since 2012.
Does Netify only resell BT?
No. Netify operates a vendor marketplace listing 30+ pre-vetted SD-WAN, SASE and security suppliers, and an RFP builder for enterprise procurement. BT is the largest reseller programme, but partners can quote any marketplace vendor on a deal-by-deal basis.
Will the commercials match the existing BT reseller programme?
The commercial framework will be confirmed when the Virgin Media Business programme opens. The existing BT reseller programme (21% commission paid on install, no joining fees, no minimum spend, no sales targets) is the intended template.
Will I be able to quote BT and Virgin Media Business on the same deal?
That is the intention. The Netify model is built around giving partners a marketplace of carriers and vendors to quote against the same customer requirement.
How long does onboarding take?
For the existing BT programmes it is 2 to 3 weeks from accepted application to live reseller code. Timeline for the Virgin Media Business route will be confirmed when the programme opens.
Is there a joining fee?
No. Netify's existing BT reseller programmes have no joining fees, no monthly fees, no minimum spend and no sales targets. The same commercial framework is the intention for Virgin Media Business.
Can a non-UK company join?
No. The Netify reseller programmes are restricted to UK-registered Ltd companies.
Register interest in the Virgin Media Business reseller route
Drop your details and a Netify partner manager will be in touch as soon as the Virgin Media Business reseller route opens for applications, with the published commission rate, contract terms and minimums.
Register InterestOr email support@netify.com, or call +44 (0)333 202 1011.