What is the BT Business Broadband Partner Programme via Netify?
BT's Business Broadband Partner Programme allows reselling of BT broadband to UK businesses, though this programme comes with its own minimum targets. Netify is a BT Authorised Partner, so we support smaller resellers that can't meet these targets, and our Netify Authorised Suppliers resell BT services via our programme.
In practice, Netify resellers can sell BT broadband (alongside other BT products), with BT handling the delivery, bills and support, whilst Netify pays your commission. You will be compensated without needing to have BT partner status.
The Netify programme is open to any UK business already selling to SMEs that would benefit from better broadband, for example MSPs, IT consultants, telecom providers, telemarketing agencies, point-of-sale companies and energy brokers.
How much commission do you earn reselling BT broadband?
Netify pays an upfront percentage of the sales order value of each deal, on install, across FTTP, SOGEA and SoADSL on 36 and 60 month contracts. The rate varies by sales type: New Business, Upgrade or Resign. Commission rates are confidential to the partner agreement and are confirmed in writing at application stage, before you commit to anything.
There are no claw-backs on contracts that run their full term and no minimum volume threshold to hit before commission kicks in. One contract a quarter pays at the same rate as fifty a month.
Products that customers commonly purchase at the same time (Cloud Voice Express, BT Cloud Voice and Complete Wi-Fi) each carry their own commission, so you can increase revenue per customer by bundling these add-ons.
End of contract renewals, upgrades within the resign window and in-life upgrades each pay to their own schedule on the rate card. Request the rate card and a partner manager sends the current version in writing, usually within one working day.
1. Product
2. Deal type
3. Bundle
4. Contract length
5. Threat Protection devices per order
6. Deals per month
Why do you not publish commission rates?
BT partner rate cards are confidential. The rates BT authorises for its partner channel are shared under partner agreements, not published on websites. Keeping them off the open web is part of operating as a compliant BT Authorised Partner, and it applies to every partner, not just Netify.
That does not mean you apply blind. Request the rate card and a partner manager sends the current rate card in writing, usually within one working day. You see every rate in full before you commit to anything, and we are happy to walk it through on a call.
If you find specific BT commission percentages published on other websites, treat them with care. They are unofficial and may be out of date or wrong. The only reliable version is the current rate card, in writing.
What we publish openly is the structure: commission is upfront, paid on install, calculated on the full contract sales order value, with no minimum spend, no sales targets, no joining fees and no clawbacks on contracts that run their full term.
The numbers we can publish
BT Authorised Partner since 2012, featured on BT's own Authorised Partners page. £0 joining fees, monthly fees or platform fees. Zero minimum spend and zero sales targets. Rate card in writing within one working day of a request. Application to live ORCA reseller code in 2 to 3 weeks. Commission paid on 36 and 60 month contracts. Seven core BT Business products on one agreement. No clawbacks on contracts that run their full term. BT Cloud Voice Partner of the Year 2025-26.
Every number above is public and verifiable. The ones we cannot publish, the commission rates themselves, are on the rate card, sent in writing on request.
What broadband products can you resell?
Three product families cover the full BT Business broadband range: FTTP (Fibre to the Premises, also called Full Fibre), SOGEA (Single Order Generic Ethernet Access), and SoADSL copper with Hybrid Speed Boost.
FTTP is a direct fibre line from the BT exchange to the customer premises, the fastest speeds BT offers. Available as Full Fibre 100, 150, 300, 500 and 900, with download speeds up to 900 Mbps. When purchasing, customers can either opt for broadband only or add digital voice as a bundled in extra, and when compared with BT's other broadband offerings, FTTP offers the largest commission per deal.
SOGEA is a fibre line from the BT exchange to a BT cabinet and then copper from there to the premises, designed to replace FTTC as BT's mid-tier option. Available at up to 38 Mbps or 76 Mbps, as either broadband only or with a digital voice package. SOGEA is best suited to business customers in part-fibre areas where full FTTP availability isn't confirmed yet.
SoADSL is BT's offering of copper broadband for sites where fibre hasn't yet arrived, with native speeds up to 17 Mbps. SoADSL can utilise Hybrid Speed Boost to add an average 20 Mbps 4G boost over the EE network at no extra cost for customers with more than 3 bars of EE 4G coverage. Available in 12, 24 and 36-month terms only.
What contract lengths are available for BT broadband?
Customers can sign for 36 or 60 months across SOGEA and FTTP. SoADSL is capped at 36 months. Longer contracts attract lower monthly customer prices and the same upfront commission rate.
Do you need a minimum sales volume or sales targets?
No. Netify requires zero minimum spend and zero sales targets, meaning that there's no quarterly quota or annual threshold and no risk of losing your reseller code during a slow period.
If you were to instead go to BT with a direct-partner status, you'd have to keep up a sustained sales performance and BT Wholesale's full reseller agreement carries a £1m+ minimum annual spend commitment.
Here at Netify, our reseller programme is designed specifically for resellers that want the commercial upside without that volume commitment.
Who can resell BT Business Broadband with Netify?
Our Netify reseller programme is open to UK Ltd companies already selling to other businesses, such as the likes of MSPs, IT consultants and integrators, telecom and communications providers, telemarketing and lead-gen agencies, point-of-sale providers and energy brokers. With only a 2-3 week onboarding process, all you will need to do is be a UK Ltd company, hold a business bank account and pass standard credit and compliance checks.
And furthermore, you don't even need prior telecoms experience. We at Netify will provide you with all of the product training, sales collateral and quoting tools you'll need as part of onboarding.
How long does the application process take?
Two to three weeks from initial application to a live reseller code. The six stages are: eligibility check, Netify registration, BT nomination, compliance audit, training and activation. Most applicants get through all six inside 15 working days. Complex business structures (group companies or recent restructures) can add a week.
Applications start at netify.co.uk/go/bt-reseller-application/. The rate card arrives in writing before you commit to anything.
How is reseller commission for BT Business Broadband paid?
Commission is paid by Netify, not by BT directly. After a customer's contract goes live and the first invoice is collected by BT, Netify generates your commission statement and pays the upfront commission into your business bank account within 30 days.
For multi-year contracts, the full upfront commission is paid against the full contract sales-order-value. Where applicable (resign and in-life upgrades), trailing commission is paid annually against the relevant year's revenue.
What's the difference between joining via Netify versus going direct to BT?
By joining the Netify reseller programme, you can avoid having to meet the requirements of BT's partner programme. Direct BT partners must meet quarterly sales targets and BT Wholesale's full reseller agreement carries an over £1m minimum annual spend.
On the other hand, Netify doesn't require anything. Authorised Suppliers under Netify use Netify's tooling for quoting and ordering, and then BT handles customer service.
What support and tools does Netify give partners?
Three things you don't get going direct: the Netify vendor marketplace (30+ pre-vetted suppliers), the RFP builder (a structured tool that generates an RFP document from input fields and matches it to suppliers), and a named partner account manager.
When BT isn't the right answer for a deal (off-net, specialised security, etc.), you can quote from the wider marketplace under the same Netify partner arrangement. To help with this, the Netify RFP builder speeds up more complex deals, meanwhile your account manager handles escalations, pre-sales technical questions and quarterly commercial reviews.
Why resell BT Business Broadband with Netify
- BT Authorised Partner since 2012. Netify has held BT Authorised Partner status for over a decade, providing access to BT Business Broadband across SOGEA, FTTP and leased line services.
- Upfront commissions, paid on install. Earn upfront commissions on every sale, upgrade and re-sign. Commissions are paid on install, not back-ended over the life of the contract.
- No minimum spend, no joining fees, zero minimum sales targets. The Netify BT Reseller Programme has no minimum spend, no targets and no joining fees.
- BT handles billing and support. You focus on selling, whilst BT owns the contract, billing, provisioning and ongoing support.
- Upgrades, re-signs and new business. The programme supports new business, upgrades and re-signs, so you can sell to both a new and existing broadband customer base.
- A low-barrier route into BT Broadband reselling. Our programme lets you start selling BT Business Broadband immediately with no infrastructure investment required.
BT Business Broadband products available to resell
SOGEA (Single Order Generic Ethernet Access)
SOGEA replaces FTTC, delivering a fibre optic line to the cabinet and then a copper line to the customer address. You can sell both broadband-only or bundle with digital voice, with SOGEA's speeds available in Standard Fibre (up to 38 Mbps and 76 Mbps). Typically we at Netify would recommend SOGEA to business customers in part-fibre areas where full FTTP availability is not yet available.
FTTP (Fibre to the Premises, aka Full Fibre)
A fibre optic line from the exchange directly to the customer premises, delivering the fastest broadband speeds available. Customers can choose broadband only or add digital voice, with speeds available as Full Fibre 100, 150, 300, 500 and 900, with download speeds up to 900 Mbps.
SoADSL (copper) with Hybrid Speed Boost
A copper broadband connection for sites in copper-only areas. It's worth noting that Hybrid Speed Boost gives copper customers on EE a 4G boost to their broadband at no extra cost, with an average 20 Mbps download boost where EE 4G coverage is strong enough. Hybrid Speed Boost requires 3+ bars of EE 4G coverage.
Tiers: Essential, Enhanced and Pro
- Essential
- For customers that want the basics done brilliantly.
- Enhanced
- For customers that need guaranteed reliability and support.
- Pro
- For customers that need guaranteed coverage and the fastest fix times.
Value-added services that lift revenue per customer
- Hybrid Backup over EE 4G
If the broadband goes down, Hybrid Backup automatically switches the customer connection over to the EE 4G network. Included as standard with Enhanced and Pro packages. It's worth noting that if the Hybrid Backup service fails to work within 30 minutes of a line fault, customers can claim £60 credit.
- Complete Wi-Fi and Complete Wi-Fi Plus
A smart system that uses an extra disc to give customers guaranteed Wi-Fi across their entire workplace. Complete Wi-Fi Plus is FTTP only and pairs with Smart Hub 3.
- Smart Hub 3 with Wi-Fi 6
Supports speeds up to 900 Mbps. Pro tier customers always get a Smart Hub 3 and Complete Wi-Fi Plus, whilst FTTP customers also receive Smart Hub 3 as standard.
- Web Protect and Content Controls
Helping protect the customer business. Included as standard up to Pro tier.
- Guest Wi-Fi
BT is the only provider to offer Guest Wi-Fi in Essentials bundles, giving customers free unlimited access to over five million EE Wi-Fi hotspots across the UK.
- Prompt Care (end of next working day fix)
Faster care level available as an add-on on Essential and Enhanced tiers.
- Speed Promise and service promise
If a customer speed drops below what BT has promised and BT cannot fix it, they could walk away. Round the clock support, and if there is a fault, BT will fix it within 48 hours.
BT Business Broadband access types at a glance
| Access type | Technology | Typical download speed | Included hub | Key value-added options | Commission basis |
|---|---|---|---|---|---|
| SoADSLCopper | Copper line with Hybrid Speed Boost over EE 4G where coverage is strong | Up to 17 Mbps, with an average 20 Mbps 4G boost on top | Smart Hub 2 | Hybrid Speed Boost, Prompt Care, Web Protect, Content Controls | Upfront, paid on install, across sales order value, on 36 and 60 month contracts |
| SOGEAStandard Fibre | Fibre to the cabinet, copper to the premises. Broadband only or with digital voice | Up to 38 Mbps or 76 Mbps | Smart Hub 2 (Essential/Enhanced) or Smart Hub 3 (Pro) | Hybrid Backup, Complete Wi-Fi, Web Protect, Content Controls, Prompt Care | Same as above |
| FTTPFull Fibre | Fibre from the exchange to the premises. Broadband only or with digital voice | 100, 150, 300, 500 or 900 Mbps | Smart Hub 3 with Wi-Fi 6 | Complete Wi-Fi Plus, Hybrid Backup, Web Protect, Content Controls, Speed Promise | Same as above |
Netify versus BT Wholesale direct
| Factor | Netify BT Reseller Programme | BT Wholesale direct |
|---|---|---|
| Minimum spend | No minimum spend | Typically exceeds £1m annually |
| Targets | Zero minimum sales targets | Volume commitments by partner tier |
| Joining fees | No joining fees | Partner Plus tier programme |
| Operational burden | Low. BT handles billing and support | Higher as the partner does some management. |
| Commission | Upfront on install, across sales order value, on 36/60 month contracts | Pricing varies by partner tier, service selection, volume and geography |
| Best for | All UK registered Ltd Companies. For example, IT companies, MSPs, telemarketing agencies and telecom providers | Established resellers with lots of existing business and nationwide service demand |
Wholesale broadband access vs the Netify authorised partner route
You don't need a wholesale billing relationship to sell BT Business Broadband, including SOGEA and FTTP. Netify, a BT Authorised Partner since 2012, runs a commission dealer model that pays upfront commission on new solus orders, whilst BT keeps the contract, billing and support.
Wholesale broadband access means buying circuits at trade rates from a carrier such as BT Wholesale or TalkTalk Business. You then set your own prices and run your own billing, collections and first-line support.
This suits established providers that want white-label branding and can commit to volume. BT Wholesale's full reseller agreement carries a minimum annual spend commitment of over £1m.
The Netify authorised partner route removes that overhead. Approved resellers sell BT Business Broadband, including SOGEA, FTTP full fibre and SoADSL, on a commission basis.
The customer contract stays with BT. BT delivers and bills the service, and Netify pays upfront commission on the full contract sales order value for new solus orders on 36 and 60 month contracts. Rates are confidential to the partner agreement and confirmed in writing at application.
There's no minimum spend, no sales target and no billing platform to build.
The choice comes down to billing. If you want to own the customer bill under your own brand, true wholesale is the right model, and BT Wholesale is the place to start.
If you want the margin from selling BT broadband without the wholesale obligations, the Netify programme takes two to three weeks from application to a live ORCA reseller code.
Worked example: an IT consultancy taking on the programme
Take a pipeline of 25 monthly orders, split 70% FTTP and 30% SOGEA, on 36-month contracts, with an average of 4 Threat Protection devices attached per broadband order. For a 12-person IT consultancy with 30 existing SME customers, this volume is achievable inside 6 to 12 months of programme entry. Broadband commission is paid one-off on install against the full contract sales-order-value, not amortised across the term. A partner manager prices this exact pipeline in writing on request, usually within one working day. The same volume would not qualify for BT Wholesale direct status, which typically requires £1m+ of annual BT product spend before partner-tier commission becomes available.
Try your own numbers in the simulator →Glossary: BT Business Broadband reseller terms
- ORCA code
- The unique reseller code BT issues to identify an Authorised Supplier on every order. Issued at activation, typically 2 to 3 weeks after a Netify partner application is accepted.
- Solus broadband
- A BT broadband contract sold standalone, not bundled with voice or security. Solus FTTP, SOGEA and SoADSL pay upfront commission on install across 36 and 60 month contracts, at the headline rate on the rate card. The headline route for new business through Netify.
- Bundled broadband
- BT broadband sold on the same contract as Cloud Voice or another BT product. These are offered at incentivised bundled rates when compared with Solus.
- Sales Order Value (SOV)
- The total contract value over the full contract term, calculated as monthly customer price multiplied by contract length in months. Upfront commission is paid as a percentage of SOV.
- Authorised Partner of BT
- The commercial relationship status BT grants to a named partner. For example, Netify has held BT Authorised Partner status since 2012 and is listed at business.bt.com/bt-authorised-partners/. Distinct from BT Wholesale direct partnership.
- Authorised Supplier (also called Authorised Reseller of BT)
- A reseller onboarded under a Netify Authorised Partner agreement into the BT programme. Sells BT products without needing to hold direct BT contract status or meet BT Wholesale's minimum spend thresholds.
- Resign window
- The period before a customer contract ends where the reseller can renew or upgrade the customer. Resigns without change, upgrades in the resign window and in-life upgrades each pay loyalty commission at the rates shown on the rate card.
- FTTP (Fibre to the Premises)
- A direct fibre line from the BT exchange to the customer premises, available as Full Fibre 100, 150, 300, 500 and 900, with download speeds up to 900 Mbps.
- SOGEA (Single Order Generic Ethernet Access)
- Fibre to the cabinet and copper to the premises, designed to replace FTTC and available at 38 Mbps or 76 Mbps.
- SoADSL with Hybrid Speed Boost
- Copper-only broadband for sites without fibre availability, utilising Hybrid Speed Boost to add a 4G boost over the EE network at no extra cost, averaging an additional 20 Mbps (where EE 4G coverage is 3 bars or better).
- Hybrid Backup
- Automatic failover from the broadband line to the EE 4G network when the broadband fault is detected. Included as standard on Enhanced and Pro tiers. If failover does not engage within 30 minutes of a line fault the customer can claim £60 credit.
- Speed Promise
- BT's commitment that a customer can leave the contract without penalty if BT cannot deliver the promised speed and cannot fix it within 30 days. Applies to Pro tier FTTP. Used as a sales differentiator versus other ISPs.
External citations and source verification
Every credential and headline figure on this page can be independently verified through these third-party sources.
- BT Business Authorised Partners directory ↗
Netify is listed on the BT Business Authorised Partner directory, with Robert Sturt, MD, quoted by name.
- BT Business Broadband product page ↗
BT's own catalogue of the products described on this page (FTTP, SOGEA, value-added services).
- Companies House registration for Netify Group Limited ↗
UK Companies House record that confirms Netify Group Limited as a UK-registered Ltd company (Company No. 07087612) operating since 2010.
- UK Intellectual Property Office trademark record ↗
Netify is a UK registered trademark (UK00003413742).
- Ofcom UK Communications Market Report ↗
Annual UK telecoms market data. Ofcom publishes total UK fixed broadband connections and full fibre rollout figures.
About this page
This page describes the Netify Partner Programme for BT Business Broadband, one of four offerings Netify operates. The other three are the BT Business Internet leased-line reseller programme, the vendor marketplace and the RFP builder, each with its own commission model and audience.
- Netify is an Authorised Partner of BT Business, featured on business.bt.com/bt-authorised-partners/ since 2012.
- The headline Solus broadband commission is paid upfront on install across the full contract sales-order-value on 36 and 60 month contracts (FTTP, SOGEA Standard and SoADSL). Rates are confidential to the partner agreement and confirmed in writing at application.
- Bundled broadband (sold on the same contract as Cloud Voice Express) is rated separately from Solus, with the CVE line paying its own commission. Resigns and upgrades pay to their own schedule. The full rate card is shared at application, usually within one working day of a request.
- Netify was named BT Cloud Voice Partner of the Year 2025-26.
- The full rate card, including CVE migration paths and the SoADSL Bundled variants not in the simulator, is shared at programme enrolment.
- Robert Sturt, Managing Director of Netify, is the named reviewer for the technical and commercial accuracy of every page on this site.
Comparing your options
Want to compare BT against the wider UK broadband reseller market?
Netify maintains a neutral side-by-side of 15 UK broadband programmes (direct network owners, wholesale aggregators and authorised-partner routes) with 8 filterable criteria covering minimum spend, white-label options, FTTP portfolio, ethernet services and more. Useful if you want to see where the BT-via-Netify route sits next to CityFibre, Openreach Direct, Gamma, Zen, TalkTalk Business and others before you commit.
Frequently asked questions
Can I resell BT broadband if I'm not a UK company?
No. The programme is restricted to UK registered Ltd companies.
Is there a joining fee?
No. There are no joining fees, monthly fees, or platform fees.
Can I sell other providers as well as BT?
Yes. Netify's marketplace includes over 30 providers. You can quote BT or alternative providers on a deal-by-deal basis.
What happens if BT changes commission rates?
We publish commission rates periodically and we'll let you know if there are any changes. Any existing in-contract sales can continue at the rate at the time the order was placed.
Can I white-label BT broadband under my own brand?
No. The customer's contract is with BT and so BT's branding applies. For those looking to white-label broadband, resellers should consider the BT Wholesale route, though this comes with more commercial requirements than our reseller programme.
How do I quote a BT broadband deal as a Netify partner?
A BT broadband deal can be quoted through the Netify partner portal once your ORCA code is live.
Does Netify own my customer relationship?
No. You own the customer relationship. Netify manages the wholesale relationship with BT whilst the customer relationship stays with you.
Can a reseller sell SOGEA as part of a business internet portfolio?
Yes. Approved Netify resellers sell BT Business SOGEA alongside FTTP full fibre, SoADSL, BTnet leased lines and BT Cloud Voice, all as part of one business internet portfolio. New solus SOGEA orders pay upfront commission on 36 and 60 month contracts, at the rate confirmed in writing at application. The customer contract, billing and support stay with BT, so no wholesale billing relationship is needed. Applications are online at netify.co.uk/go/bt-reseller-application/, with no minimum spend and no sales targets.
Where can resellers order SOGEA for business broadband customers?
Resellers on the Netify programme order SOGEA through the Netify partner portal, using their ORCA reseller code. This is issued two to three weeks after a successful application. Netify supports quoting and pays the commission. BT provisions the line and bills the customer directly. Start the application at netify.co.uk/go/bt-reseller-application/.
How do I become an authorised wholesale broadband access reseller?
There are two routes into selling business broadband. True wholesale means a direct agreement with a carrier such as BT Wholesale, where you buy at trade rates, bill customers under your own brand and commit to volume. BT Wholesale's full reseller agreement carries a minimum annual spend of over £1m. The alternative is the authorised partner route. Netify, a BT Authorised Partner, onboards UK Ltd companies onto a commission dealer model with no minimum spend, no targets and no billing to run. Most MSPs, IT consultants and smaller resellers are better served by the partner route. The Netify application is online at netify.co.uk/go/bt-reseller-application/ and takes two to three weeks to a live reseller code.
What are the best wholesale broadband access options for resellers?
It depends on whether you want to own billing. Carriers such as BT Wholesale and TalkTalk Business offer true wholesale access with white-label branding and volume commitments. If you want to sell BT Business Broadband without those obligations, the Netify authorised partner route pays upfront commission while BT keeps the contract and billing, with rates confirmed in writing at application. Netify also maintains a neutral comparison of 15 UK broadband reseller programmes, covering minimum spend, white-label options and product range, to help you weigh both routes. The comparison is at netify.co.uk/insights/broadband-reseller-companies/ and the Netify application is at netify.co.uk/go/bt-reseller-application/.
Ready to resell BT Business Broadband with Netify?
Submit a short application and a Netify partner manager will be in touch within one working day to walk you through the programme.
Apply to the partner programmePrefer email? Write to support@netify.com with a short note about your business.
Agent-assisted BT Business reseller workflow
Once you are onboarded, sign in to your partner workspace. Set your reseller goal, generate sales material, track follow-up tasks and receive approval-gated recommendations from an assistant that remembers your partner profile.
The assistant prepares and recommends. It drafts plans, call scripts, objection handling, commission models and customer or BT outreach, then queues anything external for your approval. It does not send, submit or execute anything on its own, so customer-facing or BT-facing actions remain under your control.
Open your partner workspace