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How Netify works

How Netify works: marketplace, RFP builder and BT Authorised Partner

One company, three connected propositions: a curated marketplace and RFP platform for SD-WAN, SASE, connectivity and cloud security; an independent research and comparison hub; and a BT Authorised Partner channel for direct sales and reseller routes into BT Business.

Build an RFP or open the Marketplace to compare providers across SD-WAN, SASE, connectivity and cloud security.

BT Authorised Partner since 2012. Trusted by UK channel partners and enterprise buyers.

One company, three connected propositions

Netify covers procurement, research and the BT channel under a single UK team. The model is designed so buyers can compare across the wider market, then access the right route, including BT, through the same partner.

Marketplace and RFP platform

For buyers comparing SD-WAN, SASE, connectivity and cloud security. Build RFI and RFP documents, invite responses, compare answers and shortlist vendors. Powered by structured questions and category methodologies maintained by the Netify team. Open the RFP Builder to get started.

Provider and vendor research

Independent comparisons, sector guides and analyst-style writeups across SD-WAN, SASE, managed services and cloud security. Used by procurement teams to brief, shortlist and challenge vendor pitches. Visit Netify Insights for the published research.

BT Authorised Partner channel

For customers and resellers who want to access BT Business through Netify. Direct sales of BT services, plus a partner programme for IT resellers, MSPs and consultancies adding BT Business to a portfolio. See the BT reseller programme for BT Business Broadband for current commission terms.

Does Netify only recommend BT?

No. BT is one important provider route, especially for UK connectivity, managed SD-WAN and reseller opportunities. The Netify Marketplace and RFP Builder are designed to compare multiple vendors and service providers based on fit, requirements and buyer priorities. The right outcome depends on sector, geography, security model, cloud strategy, management preference and commercial requirements.

Why does Netify publish so much BT content?

BT Business is one of the most significant UK connectivity and managed network providers, and Netify is a BT Authorised Partner. The result is deep, current coverage of BT services, commercial models and reseller routes. BT is one provider route within a wider marketplace.

How is Netify funded?

Netify earns commission on BT services sold through Netify and through the BT Reseller programme. Marketplace research, vendor comparisons and the RFP Builder are open and free for buyers. Vendor scoring is independent and not pay-to-play.

How is vendor scoring kept independent?

Vendor and provider scoring uses a fixed methodology per category (SD-WAN, SASE, managed services, cloud security). The methodology is published on each marketplace category page. Vendors do not pay to be listed, scored or ranked.

Buyers, resellers and sector teams

IT, network, security and procurement teams

Use Netify to compare SD-WAN, SASE, connectivity and cloud security providers, build structured RFPs and access BT Business through a UK channel team.

Build an RFP to get started.

IT resellers, MSPs and consultancies

Add BT Business to a partner portfolio while the customer relationship and margin stay with the partner. Netify holds the BT Authorised Partner agreement and runs the back-office work.

BT Authorised Partner since 2012

Netify has been a BT Authorised Partner since 2012. That status allows Netify to support selected BT Business sales and to recruit Authorised Resellers of BT through the Netify reseller programme. BT customers benefit from the same BT contract, ordered through a partner that adds independent comparisons, pricing tools, RFP support and a UK channel team on top of the standard BT relationship.

Direct with BT

Same BT account manager, same product range, same rate card. Suitable for buyers who want a BT-only relationship.

Through Netify

Same BT contract plus access to the Netify Marketplace, RFP Builder and side-by-side comparisons against Vodafone, Virgin Media O2 Business, Gamma and Daisy.

BT Reseller programme

For IT resellers, MSPs and consultancies wanting to resell BT Business under a Netify-managed partner agreement.

One platform. Three propositions. One UK team.

Compare providers in the marketplace, build an RFP, or access BT Business directly. Same partner. Same number to call.

Build an RFP or read the BT reseller programme for BT Business Broadband.

Company details

Netify Group Limited is registered in England and Wales (company number 07087612). The Netify trademark is registered at the UK Intellectual Property Office under UK00003413742.

Last reviewed: 2 June 2026.