Why does small-business security matter now?
Small businesses are the largest target group in the UK cyber-attack landscape, and they are actively looking for a trusted partner to help them get the basics right. BT brand pull plus a connectivity-led conversation gives Netify resellers a warmer way in than pitching standalone security products.
600,000 plus UK cyber attacks were recorded in 2025, with small businesses making up the largest share. 85 per cent of breached businesses were hit by phishing, the most common attack type. 35 per cent of micro businesses reported phishing attacks in the latest UK Government survey. BT already serves 480,000 plus small businesses, the UK most trusted network for business, which is the warm pipe Connect and Protect plugs into.
Sources: BT Business partner briefing, Connect and Protect launch pack. UK Government Cyber Security Breaches Survey 2025.
What is the Connect and Protect five-layer story?
Five layers in qualification order: Business Brand (campaign headlines), Secure Connection (built-in protection), Protect Devices (Endpoint Threat Protect upsell), Extend Cyber Protection (Complete Cloud Secure and Awareness Training), and Support that wraps everything.
Business Brand. Position the conversation as Secure Connectivity plus Cyber Threat Protect, not as a standalone security pitch. The campaign headline is "Protecting more businesses than any other network".
Secure Connection. Web Protect and Content Controls are built into every BT Business Broadband package. They block known threats and inappropriate content at the network level. Pro tier adds Wi-Fi Security Controls. Note: Web Protect and Content Controls are included but not switched on by default. The account holder or authorised admin must enable them in the BT Business Hub.
Protect Devices. Endpoint Threat Protect secures laptops, mobiles and desktops. The new name for Business Antivirus Detect and Respond. AI-powered, built on CrowdStrike. £4.99 per device per month, one licence per device, attaches to any broadband package on a 24-month contract.
Extend Cyber Protection. Once the customer is live, add Complete Cloud Secure to protect cloud apps, users and data, plus Security Awareness Training to reduce human risk.
Support that wraps everything. Cyber Support Hub (guidance, tools and advice in one place), Free Cyber Health Check, AI Cyber Assistant (24/7 answers), Cyber Coaches (human support when it matters).
What do you get as a Netify reseller?
The Threat Protect relaunch is supported by BT largest brand and marketing investment in the business segment for years. Through Netify BT Authorised Reseller Programme you inherit the same proposition, the same sales tools and the same warm-up effect, with no joining fees and no minimum sales targets.
Threat Protect security made simple. A single, consumer-style brand makes the suite easier to explain and easier for customers to buy.
More value, every sale. Broadband and Endpoint Threat Protect are advertised together, which produces warmer conversations and higher deal value per customer.
Compelling commercial offer. The launch is backed by targeted incentives so resellers can lead with price-led upgrade conversations.
New Connect and Protect sales tools. Refreshed collateral helps you tell the connectivity-plus-security story with confidence.
Clear reasons to believe. Enhanced cyber support positions BT as a trusted long-term partner, not just a connectivity provider.
Brand-led demand generation. BT "Protecting more businesses than any other network" campaign builds awareness so conversations start warmer.
How do you sell Connect and Protect?
Four steps: lead with broadband and attach security, qualify on devices and users, reopen at 90 days for Cloud Secure and Awareness Training, and use the support stack as objection-handling.
Step 1, lead with broadband, attach security. Open every broadband conversation as Secure Connectivity plus Cyber Threat Protect. Web Protect ships with the line. Endpoint Threat Protect attaches at £4.99 per device per month with a 24-month commitment, taking deal value up immediately.
Step 2, qualify on devices and users. Endpoint Threat Protect is sold one licence per device, so the qualifying question is simply "how many laptops, desktops and mobiles need protecting?". Scope the answer at the point of the broadband sale to avoid a separate sales cycle later.
Step 3, reopen at 90 days for Cloud Secure and Awareness Training. Once the customer is live and the endpoint estate is covered, the natural follow-on is Complete Cloud Secure (cloud apps, users and data) and Security Awareness Training for the human-risk layer. These are scale-up sales, not point-of-sale attaches.
Step 4, use the support stack as objection-handling. SMB buyers worry that they do not have anyone in-house to run security. Point to the Cyber Support Hub, the Free Cyber Health Check, the AI Cyber Assistant and Cyber Coaches. Together they reframe BT as the trusted long-term partner the customer is actually looking for.
How much commission do BT Cloud Security resellers earn?
Reseller commission on Endpoint Threat Protect and the wider Threat Protect suite is paid per your signed Netify reseller agreement. Use the commission calculator on the main reseller hub to model the impact of attaching security to each broadband deal.
Endpoint Threat Protect retails at £4.99 per device per month with a 24-month commitment, one licence per device. Complete Cloud Secure and Security Awareness Training are follow-on sales priced separately. The Connect and Protect launch is backed by targeted incentives that may apply to specific upgrade conversations. Final rates per SKU are confirmed on signed contract per your Netify reseller agreement.
Commercial model
Reseller commission on Endpoint Threat Protect and the wider Threat Protect suite is paid per the signed Netify reseller agreement. Endpoint Threat Protect retails at £4.99 per device per month with a 24-month commitment, one licence per device.
Use the commission calculator on the main reseller hub to model the impact of attaching security to each broadband deal. See the broadband commission detail for the headline figures on Solus and Bundled broadband. The Connect and Protect launch is backed by targeted incentives that may apply to specific upgrade conversations.
Glossary
- Connect and Protect
- The BT campaign positioning that bundles secure connectivity (broadband with Web Protect and Content Controls) with cyber threat protection (Endpoint Threat Protect plus follow-on Complete Cloud Secure and Security Awareness Training).
- Threat Protect
- The umbrella BT brand for the rebranded security portfolio. Replaces the standalone product names with a single consumer-style brand that is easier to sell.
- Endpoint Threat Protect
- The new name for BT Business Antivirus Detect and Respond. AI-powered endpoint detection and response built on CrowdStrike. £4.99 per device per month, one licence per device, 24-month contract, available for one to 249 devices per business.
- Web Protect
- Network-level threat blocking included in every BT Business Broadband package. Blocks known malicious URLs and threats at the line. Included by default but must be enabled by the customer admin in the BT Business Hub.
- Content Controls
- Network-level content filtering included in every BT Business Broadband package. Blocks inappropriate content categories at the line. Included by default but must be enabled by the customer admin in the BT Business Hub.
- Complete Cloud Secure
- Cloud-app, user and data protection layer in the BT security suite. Follow-on conversation once the customer is live on broadband and Endpoint Threat Protect.
- Security Awareness Training
- BT human-risk-reduction product. Helps employees recognise phishing, avoid mistakes and reduce social-engineering exposure. Sold as a follow-on to broadband and endpoint protection.
- Cyber Support Hub
- BT consolidated portal for security guidance, tools and advice. Includes the Free Cyber Health Check, AI Cyber Assistant and Cyber Coaches.
- AI Cyber Assistant
- 24/7 conversational interface in the BT Cyber Support Hub. Answers customer security questions instantly. Used by Netify resellers as objection-handling for the "we have no in-house security" pushback.
- Authorised Reseller of BT
- A company that has joined a BT Authorised Partner reseller programme (such as Netify) and sells BT services on a commission basis. Receives an ORCA Code from BT to transact.
Frequently asked questions
What is BT Connect and Protect?
BT Connect and Protect is the bundled positioning of BT Business Broadband with BT Threat Protect (the rebranded BT security portfolio). The core attach is Endpoint Threat Protect, AI-powered endpoint security built on CrowdStrike at £4.99 per device per month on a 24-month contract.
What is Endpoint Threat Protect?
Endpoint Threat Protect is the new name for BT Business Antivirus Detect and Respond. It secures laptops, mobiles and desktops with AI-powered detection and response, built on CrowdStrike. It is sold one licence per device.
What is included in the broadband line at no extra cost?
Web Protect and Content Controls are built into every BT Business Broadband package. They block known threats and inappropriate content at the network level. Pro tier adds Wi-Fi Security Controls. They are included but not switched on by default; the account holder or authorised admin must enable them in the BT Business Hub.
What sits above Endpoint Threat Protect in the BT security suite?
Complete Cloud Secure protects cloud apps, users and data. Security Awareness Training helps employees recognise threats, avoid mistakes and reduce human risk. Both are follow-on sales after the customer is live on broadband and endpoint protection.
How is the support layer positioned?
BT provides the Cyber Support Hub (guidance, tools and advice in one place), a Free Cyber Health Check (highlights risks and next steps for the customer), an AI Cyber Assistant (instant, 24/7 answers to security questions) and Cyber Coaches (practical, human support when it matters).
Do I need a security certification to resell BT Cloud Security?
No. The dealer and commission model means BT designs, delivers and supports the service. Pre-sales support and Connect and Protect sales tools are provided through Netify as part of the programme.
How does Endpoint Threat Protect compare with the old BT antivirus product?
Endpoint Threat Protect (formerly BADR) replaces the legacy McAfee-based BT Business Antivirus Protection for businesses with more than ten users. It is available to businesses with one to 249 devices and runs on the CrowdStrike platform.
Ready to add Connect and Protect to your line card?
Apply to the Netify BT-Authorised Reseller Programme. Netify onboards you against BT compliance steps, issues your ORCA Code and provides the Connect and Protect sales tools, all at no cost. Email support@netify.com or visit the main reseller hub.
Apply to the Reseller Programme