Can you resell BT SD-WAN?
Yes. Through Netify, an Authorised Partner of BT, you can resell BT SD-WAN. Apply today to become an Authorised Reseller of BT and earn upfront commissions on BT Managed Fortinet SD-WAN, BT Managed Meraki SD-WAN, BTnet leased lines, BTnet Security, BTnet Wi-Fi and Managed Cloud Connect Direct.
Netify supports resellers from IT services companies, managed service providers, cybersecurity resellers, telecom providers and connectivity partners that already sell B2B technology to UK businesses. The dealer and commission model has a low barrier to entry, with no infrastructure investment required and no requirement for technical certifications.
What commission do SD-WAN resellers earn?
Commissions for reselling BT SD-WAN are 21 per cent, paid on install, calculated across sales order value on 36 and 60 month contracts. No joining fees and zero minimum sales targets. Upgrades, re-signs and new business are all in scope.
BT Wholesale direct reseller programmes typically require minimum spend commitments often exceeding £250,000 annually, plus partner-tier obligations. The Netify BT Reseller Programme provides access to BT SD-WAN, BT SASE, BT Cloud Voice, BT Business Broadband and BTnet Leased Lines with no minimum spend, no targets and upfront commissions paid on install.
What is included in BT Managed SD-WAN?
BT Managed SD-WAN offers a fully integrated network, equipment and security solution from BT Business. Proactive monitoring and management as standard, a single 24/7/365 UK-based managed service desk, a real-time performance portal, application prioritisation and simplified orchestrated deployment.
Two platform variants: BT Managed Meraki SD-WAN on Cisco Meraki MX appliances and BT Managed Fortinet SD-WAN on Fortinet FortiGate appliances. Both run on BTnet underlay and are managed from a single 24/7/365 UK-based managed service desk. BT designs the solution, delivers the managed service, owns billing and runs ongoing support, whilst the reseller earns upfront commissions on install.
Meraki or Fortinet, which SD-WAN variant should I sell?
BT Managed Meraki SD-WAN suits simpler WAN, LAN and Wi-Fi estates, campus or retail environments, customers with lower-skilled IT teams and customers replacing legacy equipment. BT Managed Fortinet SD-WAN suits enterprise branches needing dynamic application steering across multiple WAN links, direct internet access, multi-cloud connectivity and cloud on-ramp, secure intra-site connectivity and work-from-anywhere.
Meraki strengths. Integrated network, equipment and security solution all in one. Single portal for real-time performance visibility and historic reporting. Application prioritisation across any connection for any site. Simplified deployment via the orchestration portal.
Fortinet strengths. Advanced routing across IPv4 and IPv6, ADVPN overlay, device and policy management, enhanced analytics, next generation firewall with FortiGuard threat intelligence, application identification and control, advanced SD-WAN remediation, branch deployment and quality of service. Dynamic application steering across multiple WAN links, redundant connectivity for enterprise branch (reducing WAN OPEX with direct internet access), secure and automated intra-site connectivity, multi-cloud connectivity and cloud on-ramp, application performance improvement, work-from-anywhere or remote requirements.
Who joins the Netify BT Reseller Programme?
IT services companies and managed service providers. Cybersecurity resellers and security-focused integrators. Telecom and connectivity providers. UK comms brokers and dealer-model partners. Vertical-specialist resellers in healthcare IT, retail technology, financial services IT and manufacturing.
IT services companies and MSPs. Established IT services firms and MSPs with a UK SME or mid-market customer base. Bolt managed SD-WAN, leased line connectivity and integrated security onto the services you already sell, without taking on platform engineering or 24/7 NOC overheads.
Cybersecurity resellers and security-focused integrators. BT Managed Fortinet SD-WAN extends the security conversation into the network layer, with FortiGuard threat intelligence and next-generation firewall built in.
Telecom and connectivity providers. Independent connectivity resellers, comms dealers and small altnets that need a credible SD-WAN story without building one.
UK comms brokers and dealer-model partners. Brokers, agents and lead-generation partners that prefer a commission model over a margin model.
Vertical-specialist resellers. Resellers that specialise in a single sector: healthcare IT, retail technology, financial services IT and manufacturing.
How does the BT SD-WAN reseller model work?
The Netify BT Reseller Programme operates as a dealer and commission model with a low barrier to entry. Netify onboards you as a BT Authorised Reseller through the Netify Partner Portal, after which you introduce and sell BT Managed SD-WAN to your customer base, with BTnet connectivity underneath.
BT designs the solution, delivers the managed service, owns billing and runs ongoing support from a single UK-based 24/7/365 managed desk, whilst you earn upfront commissions on install. The programme supports new business, upgrades and re-signs across the full BT SD-WAN portfolio.
Resellers in the Netify BT programme close deals across every UK B2B sector. The sector buying guides cover healthcare and pharma, retail and e-commerce, financial services, and manufacturing.
BT SD-WAN products available to resell
BT Managed Meraki SD-WAN
A fully managed SD-WAN service from BT Business, built on Cisco Meraki MX appliances. Integrated network, equipment and security solution all in one. Meraki offers a single portal for real-time performance visibility and historic reporting, application prioritisation across any connection for any site and simplified deployment via the orchestration portal. Targeted at simpler WAN, LAN and Wi-Fi networks, campus or retail environments, customers replacing legacy equipment and businesses with lower-skilled in-house IT.
BT Managed Fortinet SD-WAN
Built on Fortinet FortiGate appliances. Security-first offering with advanced routing across IPv4 and IPv6, ADVPN overlay, device and policy management, enhanced analytics, next generation firewall with FortiGuard threat intelligence, application identification and control, advanced SD-WAN remediation, branch deployment and quality of service. Capabilities include dynamic application steering across multiple WAN links, redundant connectivity for enterprise branch (reducing WAN OPEX with direct internet access), secure and automated intra-site connectivity, multi-cloud connectivity and cloud on-ramp, application performance improvement, and work-from-anywhere or remote requirements.
BTnet leased line internet access
The BT leased line internet access, an underlying dedicated connectivity layer offering bandwidth from 30 Mbps to 10 Gbps. Ethernet Fibre supports up to 10 Gbps, BTnet Express (using GEA FTTP cabling) supports 50 and 100 Mbps. Symmetrical upload and download, 1:1 contention (fully uncontended), unlimited usage with no fair-usage policy, 100% availability SLA, 5-hour target fix time, UK latency under 20 milliseconds, free standard allocation of IPv4 static addresses. The first £2,800 of excess construction charges are funded by BT. Resilience options: Failover (identical secondary line), Backup with Quick Connect (cheaper back-up line, reduced performance), and Load Balancing.
BTnet Security
Included as standard with BTnet on Cisco Meraki equipment, with an opt-out available. Next-generation unified threat management with a Layer 7 application-based firewall and intrusion detection and prevention via the Cisco Sourcefire SNORT engine. Content filtering via Webroot BrightCloud URL categorisation. Anti-malware protection powered by Cisco Advanced Malware Protection.
BTnet Wi-Fi
A dedicated Wi-Fi solution integrated into the BTnet service end-to-end, built on Cisco Meraki access points with Wi-Fi 6 for faster speeds, increased capacity and improved security. A dedicated scanning radio ensures optimised performance across wired or mesh setups. One access point included free of charge, with the option to add up to four additional access points. Five year pricing starts from £10 per access point per month or £8 when bundled with BTnet Security.
Managed Cloud Connect Direct
A fully managed, secure and resilient private connection into Amazon Web Services and Microsoft Azure from the customer own private BT network. No customer premises equipment, cabling or physical circuit installations required. Bandwidth options range from 50 Mbps to 2 Gbps with fully resilient dual physically-separate connections. Included as standard: project-managed delivery, first-line service desk, enhanced proactive monitoring.
BTnet Data Centre Access
A dedicated internet connection for customers with a presence in a third-party UK data centre, delivered as a port-only, wires-only termination in the data centre Meet-Me room. Speeds up to 10 Gbps available, dependent on the data centre, with reduced rentals compared to a standard circuit delivery and a typical delivery time of 15 working days. Included as standard: 100% availability SLA, 5-hour target fix time, 24/7 UK-based support.
Commercial model
Commissions for Reselling BT SD-WAN are 21% paid on install across sales order value across 36/60 month contracts.
BT SD-WAN portfolio at a glance
| Product | Platform | Best fit | Key capabilities | Commission basis |
|---|---|---|---|---|
| BT Managed Meraki SD-WAN | Cisco Meraki | Simple WAN/LAN/Wi-Fi, campus or retail, lower-skilled IT teams | Integrated WAN/LAN/Wi-Fi/security, single-portal visibility, application prioritisation, orchestrated deployment | 21% paid on install, 36/60 month contracts |
| BT Managed Fortinet SD-WAN | Fortinet | Enterprise branches, multi-cloud, work-from-anywhere | ADVPN overlay, advanced routing, NGFW with FortiGuard, application-aware traffic control, advanced remediation, QoS | Same as above |
| BTnet Ethernet Fibre | BT leased line | Primary connectivity for SD-WAN sites | Up to 10 Gbps symmetrical, 1:1 uncontended, unlimited data, 100% SLA, 5-hour fix, under 20 ms UK latency | Same as above |
| BTnet Express | BT GEA FTTP | Small sites needing fast, uncontended fibre | 50 or 100 Mbps symmetrical, fixed-price, ready in six weeks | Same as above |
| BTnet Security | Cisco Meraki + Cisco AMP | Standard protection on Meraki BTnet | NG UTM with Layer 7 firewall, Sourcefire SNORT IPS, Webroot content filtering, Cisco AMP anti-malware | Same as above |
| Managed Cloud Connect Direct | BT MPLS + AWS, Azure | Private cloud on-ramp from the customer MPLS | 50 Mbps to 2 Gbps, dual physically-separate paths, UK geo-resiliency | Same as above |
Netify versus BT Wholesale direct
| Factor | Netify BT Reseller | BT Wholesale direct |
|---|---|---|
| Minimum spend | No minimum spend | Typically exceeds £250,000 annually |
| Targets | Zero minimum sales targets | Volume commitments by partner tier |
| Joining fees | No joining fees | Partner Plus tier programme |
| Operational burden | Low. BT designs, delivers, bills and supports | Higher. Partner manages more of the stack |
| Commission | 21% on install, across sales order value, on 36/60 month contracts | Pricing varies by partner tier, service mix, volume and geography |
| Best for | IT companies, MSPs, cybersecurity resellers and telecom providers seeking fast entry into SD-WAN reselling | Established resellers with substantial existing network business and nationwide service demand |
Sector fit
Resellers in the Netify BT programme close deals across every UK B2B sector. The sector buying guides below set out the procurement criteria, regulatory pressures and typical SD-WAN architecture for each market.
Glossary
- Authorised Partner of BT
- A company holding a direct contractual relationship with BT to sell, support and onboard channel partners. Netify is a BT Authorised Partner since 2012.
- Authorised Reseller of BT
- A company that has joined an Authorised Partner reseller programme and sells BT services on a commission basis. Netify recruits Authorised Resellers of BT.
- BT Managed Fortinet SD-WAN
- A fully managed SD-WAN service from BT Business, built on Fortinet FortiGate appliances. Application-aware secure SD-WAN with embedded NGFW, FortiGuard threat intelligence, application identification and control, advanced SD-WAN remediation and quality of service.
- BT Managed Meraki SD-WAN
- A fully managed SD-WAN service from BT Business, built on Cisco Meraki MX appliances. Integrated network, equipment and security solution with proactive monitoring and management as standard.
- BTnet
- The BT Business leased line internet access service, available as BTnet Ethernet Fibre (up to 10 Gbps) and BTnet Express (50 or 100 Mbps over GEA FTTP). 1:1 contention, symmetrical, unlimited usage, 100% availability SLA, 5-hour target fix, UK latency under 20 milliseconds.
- BTnet Security
- Included as standard with BTnet on Cisco Meraki equipment, opt-out available. Next-generation UTM with a Layer 7 application-based firewall, intrusion detection and prevention using Cisco Sourcefire SNORT, content filtering via Webroot BrightCloud, anti-malware via Cisco AMP.
- BTnet Wi-Fi
- A dedicated Wi-Fi solution integrated into the BTnet service, built on Cisco Meraki access points with Wi-Fi 6. One access point included free of charge, up to four additional access points available. Five year pricing from £10 per access point per month, or £8 when bundled with BTnet Security.
- Managed Cloud Connect Direct
- The BT managed, secure and resilient private connection from the customer BT network into Amazon Web Services and Microsoft Azure. No customer premises equipment, cabling or physical circuit installations required. Bandwidth from 50 Mbps to 2 Gbps with dual physically-separate connections.
- Dealer model
- A commission-based reseller model where BT owns the service contract and the reseller earns upfront commission paid on install. No infrastructure investment required.
- Managed service desk
- A 24/7/365 UK-based operations centre run by BT Business for proactive monitoring and incident management on every BT Managed SD-WAN customer.
- SD-WAN
- Software-defined wide area network. A network architecture that uses software to dynamically route traffic across multiple WAN links based on application requirements.
- SASE
- Secure access service edge. The convergence of network security functions and WAN connectivity, delivered as a managed service.
Frequently asked questions
What is BT Managed SD-WAN?
BT Managed SD-WAN is a fully managed software-defined WAN service from BT Business, offering two platform variants: BT Managed Meraki SD-WAN and BT Managed Fortinet SD-WAN. Both include proactive monitoring and management, a single UK-based 24/7/365 managed desk, a real-time performance portal, application prioritisation and simplified orchestrated deployment.
Can Netify help me become an SD-WAN Reseller?
Yes. Netify is an Authorised Partner of BT, therefore by reselling BT Managed SD-WAN through Netify you become an SD-WAN Reseller of the UK largest managed SD-WAN provider and inherit BT vendor relationships with Cisco Meraki and Fortinet without needing direct vendor contracts of your own.
How do I become a BT SD-WAN reseller?
Apply to the Netify BT Reseller Programme. The dealer model lets you start selling BT Managed SD-WAN immediately with no infrastructure investment. BT does all design, delivery and support, whilst you focus on sales, earning upfront commissions on every sale, upgrade and re-sign.
Meraki or Fortinet, which variant suits my customer?
BT Managed Meraki SD-WAN suits simpler WAN/LAN/Wi-Fi networks, campus or retail environments, customers replacing legacy equipment or those with less experienced in-house IT teams. BT Managed Fortinet SD-WAN is more suited to enterprise branch deployments needing greater security, dynamic application steering across multiple WAN links, direct internet access, multi-cloud connectivity and cloud on-ramp.
How much commission do BT SD-WAN resellers earn with Netify?
Commissions for reselling BT SD-WAN are 21 per cent, paid on install across sales order value across 36 and 60 month contracts.
Do I need technical certifications to resell BT SD-WAN?
No. There are no technical certification requirements. The dealer and commission model means BT designs, delivers and supports the service. Pre-sales support, solution-design input and sector-specific buying knowledge are all available through Netify as part of the programme.
What is the BTnet underlying connectivity?
BTnet is the BT leased line internet access service, offering bandwidth options from 30 Mbps to 10 Gbps, 1:1 contention, symmetrical upload and download speeds, unlimited usage and a 100% availability SLA with a 5 hour target fix time.
Who handles the customer relationship after the sale?
BT. BT owns the service contract, provisioning, ongoing network operations and billing. The reseller remains the commercial relationship holder for renewals, upgrades and new sites.
Is Netify a Managed Fortinet reseller?
Yes. Netify resells BT Managed Fortinet SD-WAN, the Fortinet FortiGate platform delivered as a fully managed service by BT Business.
Is Netify a Managed Meraki reseller?
Yes. Netify resells BT Managed Meraki SD-WAN, the Cisco Meraki MX platform delivered as a fully managed service by BT Business.
Is Netify a BT Authorised Partner?
Yes. Netify Group Limited has held BT Authorised Partner status since 2012.
What is the difference between an Authorised Partner and an Authorised Reseller?
An Authorised Partner of BT holds a direct contractual relationship with BT and is permitted to recruit and onboard resellers. An Authorised Reseller of BT joins an Authorised Partner reseller programme and earns commission on BT services they introduce. Netify is an Authorised Partner and Netify recruits Authorised Resellers.
Resell BT SD-WAN with Netify
Apply to the Netify BT Reseller Programme. Upfront commissions on BT Managed Meraki SD-WAN, BT Managed Fortinet SD-WAN, BTnet leased lines, BTnet Security, BTnet Wi-Fi and Managed Cloud Connect Direct. BT Authorised Partner since 2012. Visit the main reseller hub for the wider programme.
Apply now