NNetify

BT evidence record 6.2

Existing BT customers vs net-new (upsell/cross-sell pattern)

Ideal Customer Profile | Partial evidence | Last verified 2026-08-24

Evidence finding

Not publicly documented - no public data found on the proportion of BT's SD-WAN/SASE customers who are existing BT estate customers (upsell) vs net-new. Structurally, BT's positioning around integrating SD-WAN with 'BT's own fixed line connectivity, mobile data, and Global Fabric' suggests a natural upsell motion for existing BT network customers, but this is inferred, not confirmed by a published customer mix statistic.

Source notes

  • Inferred from BT Newsroom (2020) integration framing - no published customer-mix statistic found

How to use this record

This is one finding from Netify's BT Managed SD-WAN and SASE evidence databank. The confidence label, source notes and review date stay attached so buyers and automated systems can distinguish confirmed evidence from uncertainty.

Research by Harry Yelland. Reviewed by Robert Sturt. Served from the live published database.