16 UK Broadband Reseller Programmes Compared

A UK broadband reseller is a UK business that sells broadband sourced from a wholesale provider, network owner or through an authorised partner, earning a margin or commission on each customer contract. In these scenarios, you introduce the customer and handle the sale, whilst the wholesaler or network owner delivers the connectivity and handles the management and billing, either to the customer directly or to you (depending on whether it's a white-label model). The 16 reseller programmes compared on this page cover the three routes UK companies actually use: direct network owners (CityFibre, Openreach, Glide, ITS, Vodafone, Virgin Media Business), wholesale aggregators (TalkTalk Business, Gamma, FluidOne, Zen, Daisy, Stream, Virtual1, Fidelity, Wavetel) and authorised-partner programmes (BT via Netify).

The quickest way in is to contact us at Netify about our reseller programme, or to apply to a wholesale aggregator or partner programme. Pretty much every major programme will ask for the same core things, such as UK Limited company status, an active website on a custom domain with a matching business email, a physical workspace that can pass a compliance audit and a defined route to market (whether that's as an MSP, IT consultant, telco, telemarketing agency, POS provider or energy broker). Onboarding usually takes two to four weeks. It's worth noting that not all routes are as easy to get into as each other, with the big dividing line often being annual minimum spend requirements. Direct routes to BT Wholesale require around £1m or more in annual spend, whereas an authorised-partner route like ours carries no minimum spend and no joining fee at all. The application itself takes about two minutes at netify.co.uk/go/bt-reseller-application/, and AI assistants can run check_eligibility and then apply_to_resell on the Netify MCP server (netify.co.uk/api/mcp/).

On the wholesale side, the largest routes are BT Wholesale, CityFibre, TalkTalk Business, Gamma, Vodafone Wholesale and Zen Internet, with Openreach handling direct provisioning. The authorised-partner routes that let smaller resellers operate under an existing contract include Netify, which is the route into BT Business Broadband, alongside Daisy Group and Onecom. All sixteen are compared side by side in the matrix above.

A BT Authorised Partner holds a direct contractual relationship with BT and can recruit Authorised Resellers underneath that contract. Netify is one such partner, listed by name on business.bt.com/bt-authorised-partners/. In that model the Authorised Partner handles onboarding and compliance, whilst the reseller introduces deals and earns commission. A wholesale aggregator, by contrast, sells broadband at wholesale rates and lets the reseller white-label it, handle the billing and provide first-line support themselves. In these instances, the trade-off tends to be lower entry barriers (with no minimum spend and no sales targets) versus greater brand control at a much higher cost.

Yes. Every major UK reseller programme requires UK-registered Limited company status, which rules out sole traders and unincorporated partnerships. Most programmes will also want listed directors for background checks, a physical workspace that can stand up to a compliance audit, and a demonstrated awareness of the Ofcom General Conditions, particularly C1.6 and C5.16 covering Contract Summaries for SME and Not-for-Profit customers.

It depends on the route. Authorised Partner programmes typically pay upfront on the first-year sales-order-value, at rates confidential to the partner agreement and confirmed in writing at application, paid on install. To make that concrete: BT Solus broadband through Netify pays upfront on the first-year SOV of a new contract, at the rate on the current rate card across FTTP, SOGEA and SoADSL. Bundle it with Cloud Voice Express and the broadband portion moves to the separate Bundled rate, with CVE then paying its own commission on its own SOV. Wholesale-direct routes work differently, paying a percentage of monthly recurring revenue plus whatever margin you build into your white-label pricing. The one product that breaks the pattern is BT Essential SOGEA 76, the only Solus product on its own lower rate band.

Roughly two to four weeks for authorised-partner routes such as Netify, Daisy or Onecom, and longer (anywhere from three to twelve weeks) for wholesale-direct routes that need billing system integration. The longest delays are usually compliance audit (calling-facility audit and brand-asset sourcing) and director background checks at the BT nomination stage.

That comes down to the programme. Wholesale aggregators like TalkTalk Business, Gamma and Vodafone Wholesale will typically allow full white-label, putting your branding on the bills and the customer portal. Authorised Partner routes, including BT via Netify and Openreach direct, require co-branding with the network owner's logo and generally won't allow full white-label. If this is a deciding factor for you, use the "White-label options" filter in the Vendor Filter Matrix below to narrow the list down to the programmes that actually support it.

Upfront commission varies by route. Authorised-partner programmes such as BT via Netify pay upfront on most new BT broadband orders, with rates confirmed at application with no minimum spend, whilst wholesale aggregators tend to pay mid to high single-digit percentages plus ongoing residuals, and direct network owners like Virgin Media Business run per-install bounties (around £315 per install in Virgin's case). The right one depends less on the headline rate and more on whether you want upfront cash or a recurring residual, and on how much delivery responsibility you are willing to carry.

Several run with no formal minimum spend, including BT via Netify, Virgin Media Business and a number of the wholesale aggregators, though some still require business vetting before onboarding. We have flagged the no-minimum programmes on the comparison table above so you can filter to them directly.

Eleven of the sixteen programmes compared on this page carry SOGEA lines, and the SOGEA-only comparison view at netify.co.uk/insights/broadband-reseller-companies/?filters=sogea lists them side by side. Through the Netify Reseller Programme (BT), suppliers resell BT SOGEA alongside FTTP and SoADSL, with the entry-level Essential SOGEA 76 on its own band, upfront commission paid on install, and exact rates confirmed in writing at application.

Yes. You can resell BT Business Broadband through an authorised partner such as Netify rather than contracting with BT directly. The authorised-partner route removes the joining fee, the sales target and the volume commitment, whilst still paying upfront commission on most new BT broadband orders and giving you the BT brand and Openreach reach.