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The Netify guide

UK VoIP reseller
programmes comparedand how to choose your partner.

Provider-billed. White-label. Software-led.
Find the model that fits your business.

Phone photo: Diamondmagna · CC BY-SA 3.0. Background removed and colour changed with AI; resized.

Publisher disclosure. Netify Group Limited publishes this comparison and is a BT Authorised Partner. Netify earns commission from qualifying sales through the route described here. This is not an independent performance ranking. Netify’s programme clarification was added on .

Which VoIP reseller programme should you choose?

Before choosing a programme, you’ll need to decide who will bill your customers and deal with their support requests. This will help you narrow down your options.

Adding BT hosted voice to your services

If you’re an IT company, MSP or telecoms reseller looking to add BT hosted voice, we’d recommend considering reselling BT Business through Netify. BT holds the customer contract, sends the bills and provides service support, whilst Netify helps with onboarding, quoting and deal registration.

Building your own telecoms brand

If you want to set your own retail prices and invoice customers under your own brand, a white-label or wholesale programme is likely to be a better fit. You’ll need to check which billing, credit and first-line support responsibilities you would take on.

Netify publishes no joining fee, minimum spend or sales target. For BT Cloud Voice, upfront commissions are based on sales order value. Rates, qualifying orders and payment conditions need to be confirmed in writing before you commit. See Netify’s programme terms ↗

Guide update by Netify, .

Become a BT Hosted VoIP Reseller with Netify

The move to digital voice

The market is moving.
Choose your place in it.

Analogue lines remaining
Openreach network · millions

Remaining analogue lines fell from 2.8 million to 1.2 million during 2026Openreach estimates: 5 February 2026, 2.8 million lines; 31 July, 1.5 million; 24 September, 1.2 million. The vertical axis starts at zero. Horizontal positions reflect elapsed days. These are residential and business lines across providers, not a forecast or a count of sales opportunities.01232.8m5 Feb1.5m31 Jul1.2m24 SepRemaining analogue lines fell from 2.8 million to 1.2 million during 2026Openreach estimates: 5 February 2026, 2.8 million lines; 31 July, 1.5 million; 24 September, 1.2 million. The vertical axis starts at zero. Horizontal positions reflect elapsed days. These are residential and business lines across providers, not a forecast or a count of sales opportunities.01232.8m5 Feb1.5m31 Jul1.2m24 Sep
Published estimates, 2026. Residential and business lines across providers. Sources: Openreach, 5 February, 31 July, 24 September 2026.
350,000

business premises still on analogue
Openreach estimate · 24 September 2026

31 January 2027

PSTN retirement deadline
Plan migrations around the customer’s services.

A QUESTION BEFORE YOU APPLY?

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The comparison engine

Your business. Your shortlist.

Filter the programme records, then compare up to four side by side.

Read the provider profiles ↓
21 of 24 records match0 of 4 selected

Matches use the published fields, not a paid ranking. Unconfirmed arrangements are excluded by a specific filter. A multi-track programme still needs product-specific checks.

Provider-billed dealer / commission

BT Business via Netify

BT-branded hosted voice with BT customer billing and Netify partner support.

  • Products

    Both BT Cloud Voice and Cloud Voice Express are available through Netify. The three-user minimum applies to Cloud Voice. Netify confirms which product fits the customer. [1]

  • External evidence

    BT’s authorised-partner page names Robert Sturt and Netify. It confirms the relationship, not Netify’s commission terms. [2]

Published terms

Netify publishes no joining fee, minimum spend or sales target. Cloud Voice commission is upfront, based on sales order value. [1]

Full provider profile

Programme research · checked

BT-branded hosted voice with BT customer billing and Netify partner support.

  • Products

    Both BT Cloud Voice and Cloud Voice Express are available through Netify. The three-user minimum applies to Cloud Voice. Netify confirms which product fits the customer. [1]

  • Customer relationship

    BT holds the customer contract and sends the customer bill. This is not an own-brand billing platform. [1]

  • Sales support

    Netify helps with onboarding, quotes and deal registration; the reseller gathers requirements and advises the customer. [1]

  • Service support

    BT provisions the service and provides ongoing customer service support. Product-specific escalation arrangements need written confirmation. [1]

  • External evidence

    BT’s authorised-partner page names Robert Sturt and Netify. It confirms the relationship, not Netify’s commission terms. [2]

Published terms

Netify publishes no joining fee, minimum spend or sales target. Cloud Voice commission is upfront, based on sales order value. [1]

Confirm before joining

  • Commission rate, qualifying charges and payment conditions.
  • Cancellation, renewal and deal-registration rights.
Sources for these points
  1. Netify programme fact sheet ↗Checked 2026-10-30
  2. BT authorised partner relationship ↗Checked 2026-10-30

Guide comparison fields

Commercial model
Provider-billed dealer / commission
Products
Cloud Voice, Cloud Voice Express, EE Mobile, Broadband, Leased Lines
Billing and branding
BT bills end-customer directly
Support responsibilities
BT core customer support; Netify supports sales and deal registration
Entry conditions
Netify application, approval and onboarding; confirm eligible products
Ideal customer
IT firms, referral agents, and telemarketers
Limitations
Provider-branded route rather than white-label; confirm qualifying sales and payment terms
Verification
Public UK route
Public UK route · guide review 2026-10-28
Programme detail checked 2026-10-30

Wholesale Only

BT Wholesale

Hosted PBX and SIP services for businesses taking a wholesale trading relationship.

  • Hosted voice

    WHC includes Hosted PBX and Hosted SIP Trunking, so a customer can retain its on-site PBX. [1]

  • Porting

    New numbers and existing-number transfers are managed through Business Zone. [1]

  • Microsoft Teams

    WHC Teams Direct Connect can be combined with Hosted PBX and SIP. Customers need the relevant Microsoft licences. [1]

Published terms

The reviewed pages do not publish a standard reseller margin, joining commitment or cancellation schedule. [1][2]

Full provider profile

Programme research · checked

Hosted PBX and SIP services for businesses taking a wholesale trading relationship.

  • Hosted voice

    WHC includes Hosted PBX and Hosted SIP Trunking, so a customer can retain its on-site PBX. [1]

  • Porting

    New numbers and existing-number transfers are managed through Business Zone. [1]

  • Add-ons

    WHC lists call analytics, CRM integration, Webex and contact-centre applications. Check the selected package. [1]

  • Microsoft Teams

    WHC Teams Direct Connect can be combined with Hosted PBX and SIP. Customers need the relevant Microsoft licences. [1]

  • Joining

    BT Wholesale publishes a customer-registration route. The public page does not establish a universal £1m annual minimum. [2]

Published terms

The reviewed pages do not publish a standard reseller margin, joining commitment or cancellation schedule. [1][2]

Confirm before joining

  • Trading and credit requirements for the products ordered.
  • Retail billing, first-line support and migration responsibilities.
Sources for these points
  1. WHC product and ordering detail ↗Checked 2026-10-30
  2. Become a BT Wholesale customer ↗Checked 2026-10-30

Guide comparison fields

Commercial model
Wholesale Only
Products
WHC (Wholesale Hosted Comms), SIP, Broadband
Billing and branding
Wholesale partner bills end-customer
Support responsibilities
Confirm first-line fault handling, escalation and porting responsibilities under the WHC trading agreement; the public product page does not state a universal Tier 1/2 split.
Entry conditions
Wholesale trading relationship and applicable credit/product checks; commitments to confirm
Ideal customer
Larger telecoms providers & ISPs
Limitations
Reseller must arrange customer billing and support; no universal £1m minimum established by the public material reviewed
Verification
Public UK route
Public UK route · guide review 2026-10-30
Programme detail checked 2026-10-30

Distributor / Channel Partner

Daisy Partner Business

A multi-supplier channel covering voice, mobile and connectivity.

  • Hosted voice

    Daisy Hosted Voice is supplied with Gamma. The directory also lists 8x8 for hosted voice and contact-centre opportunities. [1]

  • Connectivity

    The supplier list includes BT Wholesale, PXC, TalkTalk Business and ITS. These are separate product propositions. [1]

  • Mobile

    O2 and Vodafone are listed mobile suppliers; mobile participation does not settle hosted-voice terms. [1]

Published terms

The supplier directory does not publish one universal margin, billing arrangement or service-support agreement across the portfolio. [1]

Full provider profile

Programme research · checked

A multi-supplier channel covering voice, mobile and connectivity.

  • Hosted voice

    Daisy Hosted Voice is supplied with Gamma. The directory also lists 8x8 for hosted voice and contact-centre opportunities. [1]

  • Connectivity

    The supplier list includes BT Wholesale, PXC, TalkTalk Business and ITS. These are separate product propositions. [1]

  • Mobile

    O2 and Vodafone are listed mobile suppliers; mobile participation does not settle hosted-voice terms. [1]

  • Other services

    The same channel also lists Pangea for IoT, Webfleet for telematics and Fidelity Energy. [1]

  • Route choice

    The current O2 Business recruitment site keeps O2 and Daisy partner pages separate. Confirm which track covers each sale. [2]

Published terms

The supplier directory does not publish one universal margin, billing arrangement or service-support agreement across the portfolio. [1]

Confirm before joining

  • Selected voice platform, licence tier and customer billing.
  • Who handles ports, deployment and first-line faults.
Sources for these points
  1. Daisy provider directory ↗Checked 2026-10-30
  2. O2 Business partner routes ↗Checked 2026-10-30

Guide comparison fields

Commercial model
Distributor / Channel Partner
Products
O2 and Vodafone mobile; Daisy Hosted Voice on Gamma; 8x8 hosted-voice and contact-centre propositions
Billing and branding
Billing and branding arrangements depend on the selected supplier, product and partner agreement
Support responsibilities
Support responsibilities depend on the product and agreed split between the partner, Daisy and underlying supplier
Entry conditions
Partner onboarding; product-specific commercial requirements to be confirmed
Ideal customer
Resellers seeking mobile and hosted voice through a distributor, including larger or contact-centre-led opportunities
Limitations
Multiple supplier propositions require product-specific checks; Gamma and 8x8 are underlying suppliers/products, not simply “integrations”
Verification
Public UK route
Public UK route · guide review 2026-10-28
Programme detail checked 2026-10-30

Dealer, Simplicity and wholesale tracks

Gamma

Dealer, managed white-label billing and full wholesale are different Gamma tracks.

  • Dealer

    Gamma’s dealer page says partners earn commission without billing or owning the customer. [1]

  • Simplicity

    Gamma supplies white-label billing and account management; the partner still needs provisioning and support capability. [2]

  • Wholesale

    Wholesale partners provision, bill and support their customer base, with control of their commercial offer. [3]

Published terms

The reviewed track pages do not publish standard commission percentages, wholesale margins or minimum sales commitments. [1][2][3]

Full provider profile

Programme research · checked

Dealer, managed white-label billing and full wholesale are different Gamma tracks.

  • Dealer

    Gamma’s dealer page says partners earn commission without billing or owning the customer. [1]

  • Simplicity

    Gamma supplies white-label billing and account management; the partner still needs provisioning and support capability. [2]

  • Wholesale

    Wholesale partners provision, bill and support their customer base, with control of their commercial offer. [3]

  • Partner tools

    The programme lists onboarding, sales and technical accreditation, account management and an Accelerate marketing portal. [4]

  • Track eligibility

    Gamma says its Simplicity and wholesale tracks are reserved for Ofcom-registered companies. This is Gamma’s stated requirement. [2][3]

Published terms

The reviewed track pages do not publish standard commission percentages, wholesale margins or minimum sales commitments. [1][2][3]

Confirm before joining

  • Dealer versus Simplicity versus wholesale agreement.
  • Product licences, billing-bureau charges and support escalation.

Comparison scope: Dealer billing is handled by Gamma; wholesale partners bill customers. Simplicity adds a distinct white-label billing-bureau option.

Sources for these points
  1. Gamma dealer track ↗Checked 2026-10-30
  2. Gamma Simplicity track ↗Checked 2026-10-30
  3. Gamma wholesale track ↗Checked 2026-10-30
  4. Gamma Accelerate programme ↗Checked 2026-10-30

Guide comparison fields

Commercial model
Dealer, Simplicity and wholesale tracks
Products
Horizon Hosted PBX, SIP Trunks, Mobile
Billing and branding
Dealer: Gamma handles billing without transferring customer ownership. Simplicity: Gamma-managed white-label billing. Wholesale: partner owns and bills its customer base.
Support responsibilities
Dealer partners work with Gamma sales and support specialists; Simplicity and wholesale partners need provisioning and customer-support capability, backed by Gamma.
Entry conditions
Accelerate partner programme qualification
Ideal customer
Telecom resellers & established MSPs
Limitations
Requires commitment to Gamma platform ecosystem
Verification
Public UK route
Public UK route · guide review 2026-10-30
Programme detail checked 2026-10-30

Wholesale Only

ICUK

A white-label telecoms platform with billing and provisioning tools.

  • Billing tools

    The platform includes retail-tariff design, itemised billing and downloadable call-detail records. [1]

  • Provisioning

    ICUK lists automatic provisioning for more than 100 devices and softphones for Apple, Android and Microsoft devices. [1]

  • Contract flexibility

    The VoIP section advertises one-month contracts and PAYG or bundled-minute packages. [1]

Published terms

The Telecoms & Connectivity Reseller platform is listed at £20 monthly, £55 quarterly or £200 annually, excluding VAT. Service charges are separate. [1]

Full provider profile

Programme research · checked

A white-label telecoms platform with billing and provisioning tools.

  • Voice products

    Hosted VoIP and SIP trunks are available alongside broadband and leased lines. [1]

  • Billing tools

    The platform includes retail-tariff design, itemised billing and downloadable call-detail records. [1]

  • Provisioning

    ICUK lists automatic provisioning for more than 100 devices and softphones for Apple, Android and Microsoft devices. [1]

  • Contract flexibility

    The VoIP section advertises one-month contracts and PAYG or bundled-minute packages. [1]

  • Customer management

    End-user portals and number-porting facilities are included in the published platform description. [1]

Published terms

The Telecoms & Connectivity Reseller platform is listed at £20 monthly, £55 quarterly or £200 annually, excluding VAT. Service charges are separate. [1]

Confirm before joining

  • Wholesale voice tariffs, number charges and porting fees.
  • Minimum commitments and charges for the services ordered.
Sources for these points
  1. ICUK telecoms platform and subscription pricing ↗Checked 2026-10-30

Guide comparison fields

Commercial model
Wholesale Only
Products
Hosted Voice, SIP Trunks, Broadband
Billing and branding
Partner-branded billing
Support responsibilities
Partner manages Tier 1 support
Entry conditions
Account registration & portal setup
Ideal customer
MSPs wanting unified control across telecom services
Limitations
Requires self-management via ICUK portal
Verification
Public UK route
Public UK route · guide review 2026-10-28
Programme detail checked 2026-10-30

Wholesale Only

VIP VoIP

Wholesale voice with flexible tariffs and specific limits to app branding.

  • Retail control

    Partners set end-user prices and can create account-wide or customer-specific tariffs, packages and bundles. [1]

  • Branding

    The customer portal can use your domain. Android and desktop apps currently retain VIP VoIP branding. [1]

  • Joining

    The FAQ states no setup fee, no seat minimum, no exclusivity clause and no minimum VoIP contract term. [1]

Published terms

No minimum spend applies for the first 12 months. The FAQ then describes a typical £100 monthly minimum with flexibility for growing partners. [1]

Full provider profile

Programme research · checked

Wholesale voice with flexible tariffs and specific limits to app branding.

  • Retail control

    Partners set end-user prices and can create account-wide or customer-specific tariffs, packages and bundles. [1]

  • SIP choice

    VIP VoIP says its SIP trunks work with third-party PBXs, including 3CX and Yeastar; partners can also bring trunks. [1]

  • Branding

    The customer portal can use your domain. Android and desktop apps currently retain VIP VoIP branding. [1]

  • Joining

    The FAQ states no setup fee, no seat minimum, no exclusivity clause and no minimum VoIP contract term. [1]

  • Support hours

    Published support hours are weekdays 08:30 to 17:30, with an out-of-hours route for urgent business-impacting issues. [1]

Published terms

No minimum spend applies for the first 12 months. The FAQ then describes a typical £100 monthly minimum with flexibility for growing partners. [1]

Confirm before joining

  • Your agreed post-year-one minimum.
  • Branding available on each app and any future replacement release.
Sources for these points
  1. VIP VoIP partner questions and terms ↗Checked 2026-10-30

Guide comparison fields

Commercial model
Wholesale Only
Products
White-Label Hosted VoIP Platform
Billing and branding
Own-brand wholesale billing and configurable branding
Support responsibilities
Partner provides end-user support
Entry conditions
The FAQ states no setup fee or seat minimum, no minimum spend for the first 12 months, then a typical £100 monthly minimum with flexibility for growing partners.
Ideal customer
Small to mid-sized IT MSPs
Limitations
Customer portal branding is configurable; Android and desktop apps currently retain VIP VoIP branding. Check app-specific branding before promising a fully white-label deployment.
Verification
Public UK route
Public UK route · guide review 2026-10-30
Programme detail checked 2026-10-30
Why 3 records are excluded
  • O2 Business Direct Partner: Related mobile or connectivity service, not a verified standalone VoIP programme.
  • Virgin Media Business / VMO2 Wholesale: Related mobile or connectivity service, not a verified standalone VoIP programme.
  • Mitel: The UK product track needs confirmation.
Use this comparison with an AI assistant

The MCP tool compare_voip_programmes at netify.co.uk/api/mcp/ uses this same engine. It returns evidence, exclusions and a link that reopens the criteria and selection.

{
  "tool": "compare_voip_programmes",
  "arguments": {
    "model": "all",
    "billing": "any",
    "includeUnconfirmed": false,
    "includeRelated": false,
    "query": "",
    "providers": []
  }
}
Read the full structured guide ↗

Netify publishes this comparison and earns commission from qualifying sales through its BT route. These are criteria matches, not a performance ranking or confirmation of acceptance.

YOUR BUSINESS. YOUR REQUIREMENTS.

Build your VoIP partner fit brief.

Keep the routes that fit, the ones that do not and the questions still to answer. No email needed to build or save a brief.

Uses the providers selected in the comparison above. With none selected, it checks all published records.

No business name, contact details or free-text notes are stored in this brief. Product and programme eligibility are confirmed by the relevant supplier.

Buying VoIP for your business?

This guide compares programmes for businesses becoming resellers. For a customer-facing service, check verified Netify reseller listings and ask for an introduction →.

Your guide. At your pace.

What would you like to explore?

Choose one topic, or read the complete guide with every detail open.

The Short Answer to Becoming a VoIP Reseller

Entering the UK cloud voice and VoIP resale market requires choosing an operating route that matches your business capabilities. You can enter the market through:

Provider-billed partner programmes

 (such as Netify’s authorised partner route for BT Business cloud voice and connectivity), where you manage the sales relationship whilst the provider (BT in this instance) handles core billing, network infrastructure, and primary support.

At Netify, we know what prospective VoIP resellers need from a programme - we’ve been a BT authorised partner since 2012 (and more recently a Virgin Media O2 Business partner), helping businesses grow as resellers for BT products and supporting BT Business customers.

In this guide, we’ll cover the different ways of becoming a VoIP reseller, the different reseller programmes (and vendor offerings) on the market and potential considerations you should take into account.

Your commercial model

Find your route.

Who should bill your customer?

Sell the service. Keep operations lighter.

Start with provider-billed dealer and agency routes. Confirm who supports the customer, how commission is calculated and when it is paid. Netify’s BT route is one option; other programmes offer dealer or agency tracks too.

Explore the Netify BT route

A starting point for your shortlist. Programme approval and terms remain provider-specific.

Your next step

A voice business.
Built around you.

Explore the provider-billed BT route with Netify,
or use the comparison to find a model that better fits your plans.

Apply to resell BT Back to the comparison ↑