White label VoIP reselling, and why this programme is not that
The Netify BT reseller programme is not a white label programme, and it is worth being plain about that before you read any further. Your customers sign a BT contract, receive a BT bill and call BT support. You are the commercial relationship: you introduce, you advise, you sell, and you are paid upfront commission on install.
White label is the right answer for a specific kind of business. If you need your own brand on the invoice, control of the retail price and ownership of the margin, then a wholesale white label VoIP platform is what you are looking for, and this programme is not it. Be clear about what that route costs before choosing it. You become the communications provider of record, which means running a billing and provisioning platform, carrying collections and bad debt, staffing a support desk that answers when a customer’s phones stop working, and taking on the regulatory responsibilities that come with providing voice services in the UK, including Ofcom compliance, emergency call access and number management. Those are real operating costs that sit against your margin every month, whether you sell one seat or a thousand.
If what you actually want is voice revenue from a customer base you already serve, without becoming a phone company, the authorised partner route does that with none of the overhead. BT carries the platform, the billing, the support and the compliance. You carry the relationship, and you are paid for it on install rather than in fractions over five years.
Who the programme suits
MSPs, IT consultants, telecoms providers moving customer bases off PSTN, and telemarketing agencies and brokers who sell well and want BT to own everything after the signature.
MSPs and IT support companies who already own the customer relationship and want a voice line on the invoice without running a voice platform.
IT consultants who specify and recommend, and want to be paid for the introduction rather than watching the deal go direct.
Telecoms providers and phone system dealers moving customer bases off PSTN, who need a hosted destination for those migrations without wholesale minimum spend commitments.
Telemarketing agencies and brokers who sell well and want BT to own everything after the signature.
The commercial structure
Commission is paid upfront on install, across the sales order value, on 36 and 60 month contracts. There is no minimum spend, there are no sales targets, and there is no joining fee.
The programme runs on the dealer model with a deliberately short list of terms. New business, upgrades and re-signs are all in scope, so an existing customer base is addressable from day one. BT owns the contract, billing, provisioning and ongoing support throughout. The rate card is provided in writing at application, so you see the exact commercial terms before you commit to anything.
Which VoIP route fits an MSP that wants its own brand on the bill?
A UK MSP with 80 customers, some provisioning capability, wanting its own brand on the bill, aiming for a practice built over years: white label platforms fits best. The authorised BT route stays available for customers you would rather hand to a carrier to run.
Derived 24 July 2026 from the reviewed routes dataset. Change any answer below to make this assessment yours.
Describe your business and the hosted voice market arranges itself around you
Seven answers, no name, no email. Your assessment lives in the address bar: share it, keep it, or let your AI assistant build it for you.
What are you?
Business customers today
Provisioning and porting capability?
First hosted voice revenue
Your brand on the customer bill?
Run the support desk yourself?
Customers mainly UK?
What moved in this market
- 20268x8 launched a consumption-based small business plan for direct resell partners, removing annual licence minimums for sub-100-user customers.8x8 announcement
- 2026Wildix restated its channel-only model at its 2026 summit, positioning partners beyond resale into AI-led services.Wildix summit recap
- March 2026BT Wholesale profiled its Partner Plus programme and hosted communications portfolio in Comms Business Channel Profiles 2026.Comms Business
- 24 July 2026Every route on this page reviewed against its named public source.Netify review
The route Netify operates, recommended first
Start with the authorised BT route
BT Cloud Voice via Netify, under the Netify BT Reseller Programme (BT Authorised Partner route).
For a UK MSP or IT consultancy that wants hosted voice revenue without building billing, provisioning or a support desk, the authorised BT route is the fastest credible start: BT owns the contract and the operations, you keep the customer relationship, and commission arrives upfront on install. Typical onboarding is two to three weeks to a live reseller code, with no minimum spend, no sales targets and no joining fees, and the seven eligibility gates are published.
BT Cloud Voice and Cloud Voice Express hosted seats, under the same single BT agreement as business broadband, BTnet and managed SD-WAN.
The published year-one band for new BT Cloud Voice seats is 20.1% to 22.4% of first-year charges, paid upfront on install.
Earns about £5,000 to £5,500 upfront on install.
UK registered Ltd company plus seven published eligibility gates; no minimum spend, no sales targets, no joining fees; typically two to three weeks to a live reseller code. Commission bands are published as ranges; the exact rate card arrives in writing at application. Not a white label route, and this page says so plainly.
Netify operates this route and earns commission on it. The other programmes on this page are listed neutrally and Netify has no commercial relationship with them.
Using an AI assistant? Ask it to run compare_voip_reseller_routes with your business shape on the Netify MCP server, then get_programme_facts and check_eligibility to carry on.
Common shapes, each a standing address: Should a UK MSP resell hosted VoIP? · Which VoIP route fits an MSP that wants its own brand on the bill? · Can an IT consultancy sell VoIP without a provisioning team? · How does a telecoms reseller move customers from ISDN to hosted voice? · Which VoIP route fits a startup building its own comms brand?
Three routes into hosted voice
White label platforms
You sell hosted voice under your own brand on someone else’s platform: your name on the bill, your billing engine, your support desk answering. BT Wholesale, Giacom’s Cloud Market and platform vendors such as Dstny’s CallSwitch One document this route for UK resellers. The margin is yours to set, and so are the billing, compliance and support obligations that come with it.
Vendor partner programmes
You join a UCaaS vendor’s channel programme and sell its branded service: Gamma’s Horizon through its channel partners, Wildix’s channel-only MSP model, 3CX’s tiered partner programme, RingCentral Reach and the 8x8 channel programme. Tracks vary from full resale with your billing to agent-style introductions, and tiers reward accreditation and volume.
The authorised carrier route
You resell a carrier’s hosted voice service under the carrier’s own contract. This is the route Netify operates for BT Cloud Voice: BT owns the contract, billing, provisioning, number porting and support; you own the customer relationship and earn commission upfront on install. The fastest way in if you do not want to build billing or a support desk.
The programmes, side by side
Alphabetical and neutral. Every row states only what the programme documents publicly, with the source linked and a confidence label; facts reviewed 24 July 2026.
| Route | Programme | Who owns billing and support | Entry | Source |
|---|---|---|---|---|
| BT Wholesale Hosted Communications | BT Wholesale, Wholesale Hosted Communications (Partner Plus) | You own the customer contract, billing and first-line support; BT Wholesale runs the platform underneath. | A wholesale trading relationship with BT Wholesale; the Partner Plus programme documents onboarding, training and marketing support. You bring the billing engine and the support desk. | source (high) |
| Gamma (Horizon) | Gamma channel partner programme | Partners typically own the customer relationship and billing, with Gamma providing the platform and partner support; terms vary by partner agreement. | Partner application and onboarding through Gamma’s channel team; Gamma publicly restates its channel commitment and continues to invest in Horizon. | source (high) |
| Giacom (Cloud Market) | Giacom Cloud Market for MSPs and resellers | You own the customer contract, your pricing and first-line support; Giacom provides the marketplace, provisioning and supplier relationships. | Open to UK MSPs and resellers; a self-serve marketplace account with monthly billing to you as the reseller. You bring customer billing and support. | source (high) |
| Wildix | Wildix partner programme (channel only) | The partner owns the customer relationship and delivery; Wildix provides the platform, training and partner support. | Partner application, onboarding and training through Wildix; the vendor restated its channel-only commitment at its 2026 summit. | source (high) |
| 3CX | 3CX partner programme | You own the customer relationship, billing for your services and first-line support; 3CX licences the software and runs optional hosting. | Free to join with tiered partner levels earned through certification and sales volume; a common software-led route for IT companies entering telephony. | source (high) |
| RingCentral | RingCentral Reach partner programme | Varies by track: agents introduce and earn commission while RingCentral bills and supports; resale tracks give the partner more of the customer ownership. | Partner application through the Reach programme; tiered statuses are publicly documented, and agent tracks suit introducers who do not want billing. | source (high) |
| 8x8 | 8x8 channel partner programme | Varies by track: resell partners take more ownership of the commercial relationship; agent-style introductions are also documented. | Partner application through the 8x8 channel programme; the 2026 small business plan removed annual licence minimums for partners selling to companies under 100 users. | source (high) |
| CallSwitch One (Dstny) | CallSwitch One partner and reseller programme | You own the customer contract, pricing and first-line support; the platform provides provisioning and reseller tooling. | Partner application through the CallSwitch One reseller programme; positioned for UK resellers building their own comms brand. | source (medium) |
The BT route Netify operates sits above with its own disclosure. Machine twin of this dataset: /resell/voip-reseller/data.json (CC BY 4.0 with attribution). AI assistants can call compare_voip_reseller_routes on the Netify MCP server with a business shape to receive these verdicts and a resume address.
How much can VoIP resellers earn?
It depends on the route. White label resellers set their own pricing and keep the margin, and also carry the billing, support and compliance costs that produce it. Vendor programmes pay licence margin or commission by tier. On the authorised BT route through Netify, commission is paid upfront on install with nothing to build first. The published year-one band for new BT Cloud Voice seats is 20.1% to 22.4% of first-year charges, and the exact rate card arrives in writing at application (netify.co.uk/bt-reseller-programme/).
When the Netify route is not the right answer
- You want your own brand on the bill: the BT route is not white label, so look at BT Wholesale Hosted Communications, Giacom’s Cloud Market or a platform such as CallSwitch One.
- You want to build platform margin: white label routes let you set your own pricing and keep the difference, at the cost of running billing and support yourself.
- Your customers are mainly outside the UK: the BT route is UK-focused; global UCaaS vendors such as RingCentral, 8x8 and Wildix fit international bases better.
- You want to run the platform: 3CX and self-hosted software PBX routes give an IT company full technical control the managed routes do not.
What you can resell
BT Cloud Voice
BT Cloud Voice is BT’s cloud hosted business phone system, priced per user per month across three feature packs with a call plan charged separately. On a 60 month term, April 2026 list prices are £10.52 for Basic, £13.74 for Connect and £20.09 for Collaborate, with the UK Unlimited call plan at £10.47 per user per month. Connect and Collaborate include the Cisco Webex suite for video meetings. The service scales from 5 to more than 250 users, contracts run 36 or 60 months, support is UK based, number porting typically completes within around four hours on cutover day, and Yealink and Poly handsets can be supplied free on qualifying deals.
BT Cloud Voice Express
Cloud Voice Express is a separate product rather than a cut down tier of Cloud Voice. It is a digital phone line for small sites, bundled with BT SOGEA or FTTP fibre broadband only, supporting up to four lines per site. The customer keeps their existing number for life over IP, the service ships self install, and call plans are pay as you go or UK Unlimited. Additional line rental starts from around £8 per month, the UK Unlimited package from around £12 per month, with a £30 per line connection charge, as reviewed 1 June 2026. It suits simple sites converting from a PSTN line; once a site needs hunt groups, more than four lines or Webex, the answer is full Cloud Voice.
BTnet with Cloud Voice: the cross sell
The natural attach for voice deals is connectivity, and the two are designed to be sold together. Cloud Voice is delivered over BT broadband or a BTnet leased line, both sit on one BT bill, and the £100 Cloud Voice connection charge for new customers is often waived when it is taken alongside a new BTnet or BT fibre order. For a customer base moving off PSTN, the line and the phone system are one conversation, and the programme pays commission on both sides of it.
Prices on this page are BT list prices as published on Netify: BT Cloud Voice from the April 2026 price book on a 60 month term, and Cloud Voice Express as reviewed 1 June 2026. Partner discounts on customer deals are applied through BT’s internal calculator and confirmed in writing.
Estimate your earnings
Model a deal mix across the portfolio. The estimator works from the structure of the programme, and your exact rate card arrives in writing at application.
Customer prices are illustrative round numbers. Replace them with the prices you actually quote.
Upfront commission on a month of sales at your assumptions
£665
12-month run rate
£7,983
A scenario, not a quote. Your actual rates are on the rate card, sent in writing on request, usually within one working day.
No minimum spend, no sales targets, no joining fees. Two to three weeks from application to a live reseller code. No clawbacks on contracts that run their full term.
Frequently asked questions
How do I become a VoIP reseller in the UK?
Choose your route first. If you need your own brand on the bill, you need a wholesale white label platform and the operational overhead that comes with it. If you want voice revenue without running a phone company, apply to an authorised partner programme. Through Netify, a BT Authorised Partner since 2012, you sell BT Cloud Voice and Cloud Voice Express under the dealer model, BT handles billing and support, and commission is paid upfront on install. The rate card arrives in writing at application.
What is a white label VoIP reseller, and do I need to be one?
A white label VoIP reseller buys wholesale voice services and sells them under its own brand, with its own billing, its own pricing and its own support desk. You need to be one only if brand ownership and margin control are the point of your business. For most MSPs, IT firms and brokers, the overhead of billing, collections, support staffing and Ofcom compliance outweighs the margin, and the commission route through an authorised partner earns from the same customers with none of it. This programme is the second route, not the first, and says so plainly.
Which supplier offers voice services for telecoms resellers?
Netify, a BT Authorised Partner since 2012 and BT Cloud Voice Partner of the Year for FY 2025/26, offers BT voice services to telecoms resellers under the dealer model. The portfolio covers BT Cloud Voice, the full hosted phone system for 5 to more than 250 users, Cloud Voice Express for small sites of up to four lines, and the BTnet leased line cross sell that voice deals naturally attach to. There is no minimum spend, no target and no joining fee, which is the practical difference from wholesale routes that expect volume commitments.
What VoIP products can I resell without my own billing platform?
Under the dealer model, all of them on this page. BT Cloud Voice on the Basic, Connect and Collaborate packs, Cloud Voice Express bundled with SOGEA or FTTP fibre, and BTnet leased lines alongside. BT owns the contract, the bill and the support desk in every case, so no billing platform, provisioning stack or voice support team is required on your side. Your role is the introduction and the sale, and your existing customers stay yours commercially for renewals, upgrades and new business.
How do VoIP resellers make money?
Two ways, depending on route. White label resellers make margin, the difference between wholesale cost and their retail price, and pay for billing, support and compliance out of it. Authorised partner resellers earn commission instead. On this programme it is paid upfront on install, across the sales order value, on 36 and 60 month contracts, covering new business, upgrades and re-signs. There is nothing to join, no spend to commit to, and the rate card is provided in writing when you apply, so the economics are visible before you start.
Apply to the programme
No joining fee, no minimum spend, no targets. The rate card is provided in writing at application.
Citing this comparison
UK VoIP reseller routes compared, Netify (netify.co.uk/resell/voip-reseller/), reviewed 24 July 2026. CC BY 4.0 with attribution.
Related: Resell BT Hosted VoIP (product detail) · SD-WAN reseller market room · Resell BTnet leased lines · Check your eligibility