BT services can reach the channel through different contractual models, including an Authorised Reseller route through a BT Authorised Partner such as Netify, a direct BT relationship and a wholesale model. Netify confirms which route is appropriate for the applicant rather than treating one route as universally easier or better.
Route 1, Authorised Reseller of BT via Netify, gives an applicant a managed route through Netify. The applicable customer, billing, support and commercial responsibilities are confirmed during the application.
Route 2, Direct BT Partner, creates a direct contractual relationship with BT and is intended for organisations able to meet the applicable direct-partner obligations.
Route 3, BT Wholesale, is a wholesale and white-label model in which the provider takes greater responsibility for billing, customer support and regulatory operations. The correct route depends on the organisation and must be confirmed with the relevant provider.